Medical Marijuana, Inc. announced that its subsidiary Kannaway® rolled out a completely redesigned website alongside a rebranding of its hemp-derived CBD product line, aiming to improve user experience and broaden mainstream accessibility.
The update was positioned as a step toward making CBD education and product discovery more intuitive while aligning the brand with everyday wellness lifestyles.
The newly redesigned website was developed to:
A clearer structure was intended to support both customers and brand ambassadors by simplifying how information and products are accessed.
Kannaway’s product rebrand focused on making hemp-derived CBD offerings feel more relatable and accessible to mainstream consumers.
The repositioning emphasized:
The goal was to remove barriers to entry for new CBD users while supporting distributor-led product education.
Company communications highlighted several internal milestones at the time:
These claims were presented as indicators of momentum supporting the timing of the brand refres
Kannaway operates as a subsidiary of Medical Marijuana, Inc. (OTC: MJNA).
The parent company positioned Kannaway as its network marketing channel for hemp-derived wellness products following its acquisition in 2015, integrating direct selling distribution into its broader CBD business strategy.
From a business perspective, the redesign and rebrand were likely targeted:
1️⃣ Conversion Optimization
Simplifying navigation and messaging can improve customer conversion rates and distributor enrollment.
2️⃣ Retention Improvement
Clearer education and product alignment may increase repeat purchases and engagement.
3️⃣ Mainstream Positioning
CBD branding has gradually shifted from niche cannabis culture toward general wellness — the relaunch aligns with that trend.
4️⃣ Distributor Support
A streamlined digital platform helps ambassadors explain products more effectively.
For those evaluating business impact beyond marketing messaging, useful follow-up metrics would include:
Such metrics determine whether branding updates translate into measurable business growth.
Kannaway’s current branding continues to emphasize:
This reflects broader CBD industry trends toward normalized wellness messaging.
Kannaway’s redesigned website and CBD rebrand represented a strategic effort to modernize its digital presence and reposition hemp-derived wellness products for broader consumer acceptance.
While branding improvements can enhance visibility and usability, long-term impact depends on measurable outcomes such as customer acquisition, regulatory clarity, and distributor growth.
For CBD-focused direct selling businesses, digital clarity and compliance remain key drivers of sustainable expansion.
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