Kali Pitcock Frequense is a name redefining executive leadership in wellness. At just 28 years old, Kali serves as the Chief Operating Officer of Frequense, helping the fast-growing brand scale with precision, innovation, and heart.
Kali Pitcock Frequense leadership isn’t about titles or spotlight—it’s about results. She operates with the clarity and decisiveness of a seasoned executive while bringing a fresh energy and values-driven approach to every layer of the business.
Born into a family of industry leaders, Kali is the daughter of Barb and Dave Pitcock, who have spent over 30 years in network marketing. Her early exposure to events, teams, and behind-the-scenes leadership became the foundation for her own understanding of how vision meets execution.
Originally pursuing a medical career, Kali later pivoted toward entrepreneurship—launching ventures in CBD, essential oils, and other health-centric verticals. That experience equipped her with real-world insight into compliance, logistics, and high-growth business management, preparing her to co-lead Frequense from day one.
When Frequense launched, Kali didn’t just step in as the founder’s daughter—she stepped up as a real operator. She oversees the company’s logistics, tech stack, customer experience, compliance, and back-office systems. Every process that powers the brand’s infrastructure bears her fingerprint.
“Kali is the reason so much of what we do feels seamless,”
says Frequense CEO Barb Pitcock.
“She’s behind the systems, the people, and the strategy. She’s not just helping us grow—she’s helping us scale the right way.”
Her leadership style is direct but collaborative, rooted in relentless follow-through. As the company navigates new markets, product launches, and global momentum, Kali ensures the backend is built for long-term sustainability—not just speed.
In an industry where executive roles are often reserved for older voices, Kali Pitcock Frequense COO status challenges outdated norms. She blends operational brilliance with human values, making leadership feel both smart and grounded.
Frequense is intentionally family-owned and founder-led, with no outside investors. This gives Kali and the leadership team full autonomy to make principled decisions and build the brand with transparency, purpose, and alignment. Her role ensures the company’s DNA remains intact—even as it grows fast.
Kali is known for her integrity-first mindset, her ability to problem-solve under pressure, and her willingness to get in the trenches with her team. Whether it’s tech systems or field engagement, she stays close to both strategy and execution—building trust through action, not talk.
In many ways, she represents a new wave of female leadership: one that embraces excellence without ego, authority without arrogance, and growth without compromise. She’s helping make Frequense a company where people don’t just earn—they belong.
Frequense is the first company to introduce frequency-charged nutrition to the wellness space. With breakthrough products like RISE, REVRS, and EMF Armour, Frequense supports cognitive performance, cellular vitality, and emotional clarity.
As a family-owned, values-driven brand, Frequense is committed to doing business differently—without outside venture capital, without hype, and without compromise. Its mission is to foster personal development, financial freedom, and wellness on a global scale.
Learn more at frequense.com
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