When science and entrepreneurship unite, innovation becomes inevitable. The partnership between Prof. Dr. Julian Weghuber and PM-International exemplifies how academic research and corporate innovation can transform wellness. Their collaboration bridges molecular nutrition and real-world product development, making science both accessible and life-changing.
In 2025, Prof. Dr. Julian Weghuber received Austria’s prestigious CDG Award for Science and Innovation. This recognition honors his groundbreaking research that played a pivotal role in developing PM-International’s premium supplement FitLine C-Balance.
The award reflects not only personal excellence but also the growing respect for science-based wellness solutions. Through rigorous molecular and cellular studies, Prof. Weghuber’s team has revealed how targeted nutrition can help balance metabolism and improve blood sugar regulation.
Developed in collaboration with PM-International’s Research and Development (R&D) team, FitLine C-Balance represents a new generation of metabolic health products.
It’s designed to support healthy blood sugar levels using a precise blend of natural, clinically tested ingredients. What sets it apart is PM-International’s patented focus on bioavailability, ensuring that nutrients are absorbed efficiently and effectively at the cellular level.
FitLine C-Balance exemplifies PM-International’s philosophy: “Science first, product second.”
Prof. Weghuber is a molecular biologist and professor at the University of Applied Sciences Upper Austria. His research specializes in molecular nutrition and cellular health, focusing on how cells respond to nutrients and external stress.
By decoding these mechanisms, he and his team have helped transform laboratory findings into practical wellness applications, providing the scientific backbone for several FitLine formulations.
Founded in 1993 by Rolf Sorg, PM-International AG has become one of Europe’s leading health and wellness companies. Its mission is clear and inspiring: to improve people’s lives through scientifically backed products that promote health, vitality, and performance.
The company’s flagship brand, FitLine®, includes nutritional supplements and skincare products, all developed through evidence-based research and cutting-edge technology.
Rolf Sorg’s journey from a small distributor to the founder of a billion-dollar global enterprise is one of resilience and foresight. His leadership philosophy revolves around ethics, transparency, and science-driven innovation.
As he famously says, “Success isn’t built overnight. It’s built every day through consistency and trust.”
Headquartered in Luxembourg, PM-International operates in over 45 countries, spanning Europe, Asia, the Americas, and the Middle East.
The company consistently ranks among the Top Global Direct Selling Companies, maintaining a strong reputation for product quality and scientific credibility. FitLine products are used by athletes, celebrities, and wellness experts worldwide, a testament to their trust and performance results.
PM-International follows a multilevel marketing (MLM) model, allowing independent distributors to build their businesses and promote the brand’s scientifically validated products.
This model not only creates business opportunities but also contributes to economic empowerment and employment reduction globally.
A thesis published on Theseus.fi highlighted PM-International as a positive example of ethical direct selling and community-driven entrepreneurship.
PM-International’s approach to wellness is not based on trends; it’s based on data. The company’s R&D department works closely with universities, research centers, and independent laboratories worldwide.
The collaboration with Prof. Dr. Julian Weghuber proves that real innovation occurs when science and industry align. The CDG Award 2025 stands as living proof of PM-International’s scientific credibility and research integrity.
PM-International’s future vision revolves around three key pillars:
The company continues to lead with a long-term goal to make wellness smarter, more personalized, and planet-friendly.
The alliance between Julian Weghuber and PM-International is more than a collaboration; it’s a movement toward science-backed wellness. Their shared vision proves that when academic precision meets entrepreneurial passion, the result is innovation that transforms lives.
From the CDG Award 2025 to global recognition, their success story redefines how science can serve humanity with trust, integrity, and real impact.
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