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Juice Plus+ & NIH Study on Cognitive Health in Aging

Juice Plus+ & NIH study explore its impact on cognitive function in aging adults.

In January 2026, the National Institutes of Health (NIH), a globally recognized leader in funding scientific research, awarded a major research grant to the University of California, Los Angeles (UCLA) to conduct a groundbreaking study on cognitive health and aging. This prestigious clinical trial is conducted in collaboration with University College Cork (Ireland) and Ulster University (Northern Ireland), under the U.S.-Ireland R&D Partnership Programme. This international partnership reflects a unified scientific approach to understanding the complexities of aging and cognitive decline.

Understanding the Role of Juice Plus+ in Cognitive Health Research

Juice Plus+, a plant-based nutritional supplement, is at the forefront of this important research initiative. As part of this clinical trial, Juice Plus+ is providing its investigational product, the Berry Blend, to study its effects on cognitive health in older adults. However, it’s essential to note that while Juice Plus+ is contributing the product, the study’s design, data collection, and analysis are conducted independently by academic research teams, ensuring the integrity of the study.

Travis Garza, CEO of Juice Plus+, posing confidently with arms crossed.

What the NIH-Funded Study Is Investigating

This clinical trial is a five-year, randomized, double-blind, placebo-controlled study, which is considered the gold standard in medical research. It is designed to evaluate:

  • The effects of Juice Plus+ Berry Blend on cognitive function.

  • Brain biomarkers that could be linked to cognitive performance.

  • The impact on adults aged 50+ who have a family history of age-related cognitive decline.

By utilizing this rigorous study design, the trial will provide scientifically sound evidence about whether plant-based nutrition can play a role in supporting cognitive health during aging.

The Scientific Significance of This Research

The Juice Plus+ cognitive health research holds immense potential in two key areas:

  1. Advancing Our Understanding of Cognitive Health: The study will help scientists better understand how cognitive performance can be supported and improved during aging. Importantly, it focuses on identifying biomarkers linked to cognitive decline, potentially allowing for earlier intervention before noticeable symptoms appear.

  2. Exploring Plant-Based Nutrition for Healthy Aging: Juice Plus+ Berry Blend is made from concentrated nutrients derived from fruits and vegetables. This study will provide valuable insights into how plant-based compounds may support healthy aging, making this research especially relevant in today’s growing focus on natural and preventative health strategies.

Juice Plus+ Research Legacy: Over 40 Peer-Reviewed Studies

Juice Plus+ has long been committed to scientific research and has contributed to over 40 peer-reviewed clinical studies conducted by leading universities and medical centers around the world. Previous research has examined the effects of Juice Plus+ products on:

  • Antioxidant support and the bioavailability of phytonutrients

  • Markers of inflammation

  • Cardiovascular health and immune function

  • Cognitive function in earlier clinical trials

For instance, earlier studies have shown that the Juice Plus+ Fruit, Vegetable & Berry Blend capsules positively impact cognitive processes, including memory and executive function in healthy populations. These findings further solidify Juice Plus+ as a key player in research on nutritional supplementation and cognitive health.

The Role of Independent Academic Leadership

While Juice Plus+ provides the investigational product, it is important to note that the NIH grant, study execution, and scientific evaluation are led by independent research institutions with recognized expertise in clinical science. This structure ensures impartiality and rigor, reinforcing the credibility of the findings. The collaboration between industry and academia demonstrates a strong commitment to transparency and scientific integrity.

In Summary: A Collaborative Effort for Cognitive Health

  • A major NIH-funded clinical trial is underway to study Juice Plus+ Berry Blend and its effects on cognitive health in older adults.

  • The research is led by UCLA and internationally recognized universities, independent of Juice Plus+, ensuring high-quality scientific evaluation.

  • This trial adds to an extensive body of peer-reviewed research on Juice Plus+ products, particularly their role in supporting cognitive health, immune function, and overall well-being.

  • The study highlights a collaborative approach between industry and academia, focused on advancing knowledge in the field of aging and cognitive health.

As the global population ages, understanding the relationship between nutrition and cognitive function becomes increasingly important. With this pioneering research, Juice Plus+ is not only contributing to the wellness of individuals but also to the broader scientific understanding of healthy aging.

Conclusion: The Future of Cognitive Health and Aging

As we continue to explore the connections between nutrition and cognitive function, studies like the NIH-funded clinical trial on Juice Plus+ Berry Blend offer exciting insights into how plant-based supplements may support brain health during aging. With the collaboration of prestigious academic institutions and independent research, this study promises to deepen our understanding of how early interventions can protect cognitive function in older adults. The ongoing research into Juice Plus+ products reinforces the importance of evidence-based nutrition and its potential role in maintaining overall health as we age. This landmark study could pave the way for new, scientifically validated approaches to promoting healthy aging, benefiting individuals worldwide.

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