After nearly three years, celebrated network marketing leader, John Forston III, has officially returned to New U Life, reigniting his passion for purpose-driven entrepreneurship and product-centered impact. As an industry veteran, Forston is known for his authenticity, people-first leadership, and his ability to identify companies with lasting potential—and now, he’s back where it all began. John Forston III Returns
Forston shared:
“I’ve watched this industry evolve. Legacy companies being acquired, and others disappearing altogether. It’s been tough to see. But amidst all that noise, New U Life quietly continued making massive strides. That caught my attention.”
Forston first joined New U Life in 2018 as a distributor and quickly rose to prominence due to his belief in the flagship product, SomaDerm, and his dedication to customer value.
“I’ve always believed that for any MLM success to last, the product has to stand on its own—period. That’s what set New U Life apart then, and it’s what still sets them apart now. Over 7 million bottles sold, thousands of testimonials—it’s a product you can confidently share without needing to sell the model first,” said Forston.
After leaving in 2022, Forston kept in touch with New U Life’s CEO, Alexy Goldstein, maintaining a relationship based on mutual respect and integrity. When the opportunity to return arose, Forston’s decision was based on reflection, not hype.
“I had to ask myself some hard questions: Could I really build this again? Is this where I’m meant to be? And the answer was yes. 100%.”
Reflecting on his journey, Forston shared:
“Over the last few years, I’ve been searching for more than just a business. I’ve been searching for a home—not just a house. There’s a difference. New U Life has the culture, the people, the leadership, and the products. That combination is rare.”
With the wellness and hormone health space gaining momentum, Forston believes New U Life is perfectly positioned to lead the next phase of growth in direct selling.
“They’re not just selling supplements—they’re pioneering hormone health as a category. Add in the innovation, new tech, and direction the company is going, even Ray Charles could see this is a no-brainer. The trend is going to be ridiculously huge!”
At 53, Forston’s passion for the mission remains as strong as ever. He credits SomaDerm and hormone health education with transforming his wellness and that of his wife, Jessica, and many others.
“I didn’t understand hormones when I first joined in 2018. Now? I live it. And I see the impact every day.”
Ken Shoell, New U Life’s VP of Sales, shared his thoughts on Forston’s return:
“J. Forston’s return is more than a homecoming—it’s a powerful affirmation of who we are and where we’re going. He helped shape the early heartbeat of New U Life, and his decision to come back reflects the strength of our products, culture, and leadership. In a time when so many companies are shrinking or shifting, New U Life is growing—and J. sees that. We’re honored to have him back—and this is just the beginning.”
Now entering its eighth year, New U Life has not only stood the test of time—it has evolved, and Forston is all in.
“There are zero limits here. Working with Alexy, Chris Cavedon, Ken Olson, and this incredible staff again—it’s more than business. It’s family. I’m over the moon to be back.”
New U Life Corporation, founded by Alexy Goldstein, aims to set a new standard in product innovation and quality while improving lives. In addition to its flagship SomaDerm gel, New U Life produces NeuraVie nootropic drinks, Fortress supplements, and other wellness products using scientifically studied key ingredients that support overall health.
New U Life operates on a direct sales model, compensating distributors based on individual product sales.
To learn more, visit www.newulife.com.
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