Sarasota, Florida – The Florida Direct Sellers & Consumers Coalition (FLDSCC) has officially appointed Aspen Emry and Brent Emry, co-founders of Bravenly Global, to its Board of Directors.
The announcement follows the Coalition’s formal launch at the Florida State Capitol, marking a significant step toward structured advocacy, consumer protection, and legislative engagement for Florida’s direct selling industry.
The Coalition was established to create a coordinated framework focused on education, compliance, and public policy engagement. Industry leaders, policymakers, and advocates gathered during the launch to support responsible growth within Florida’s direct selling profession.
The inclusion of active company founders reflects FLDSCC’s mission to bridge real-world business experience with legislative understanding.
Based in Tampa, Florida, Bravenly Global has emerged as one of the fastest-growing direct selling companies in the United States. In 2025, the company doubled its revenue from approximately $50 million to more than $100 million in annual sales.
With over two decades of combined experience in direct selling, executive leadership, and strategic expansion, Emrys brings expertise in culture-building, field development, financial stewardship, and operational scalability.
Aspen Emry, a former educator, author, and leadership coach, is recognized for building culture-driven organizations that prioritize ethical growth and long-term sustainability.
Brent Emry complements this vision with a strong background in corporate operations and financial management, focusing on disciplined execution and infrastructure designed to support sustainable expansion.
Together, their leadership philosophy aligns closely with the Coalition’s emphasis on integrity, compliance, and consumer protection.
FLDSCC Founder and Executive Chairman Gordon Hester emphasized that the Emrys represent the type of founders the Coalition was designed to attract — leaders who understand field realities while maintaining a strong commitment to regulatory compliance and ethical standards.
Ryan Chamberlin, Florida State Representative and Coalition Co-Founder, highlighted the importance of experienced business leaders engaging constructively in the legislative process. He noted that informed participation ensures policymaking reflects practical industry knowledge rather than assumptions.
In addition to Aspen and Brent Emry, the FLDSCC Board of Directors includes:
This leadership team blends public policy expertise, executive leadership, compliance oversight, and technological insight to strengthen communication between lawmakers and the direct selling industry.
As board members, Aspen and Brent Emry will contribute to initiatives designed to foster constructive dialogue among policymakers, companies, and field leaders. The Coalition aims to ensure evolving regulatory frameworks protect consumers while preserving entrepreneurial opportunity.
The Florida Direct Sellers & Consumers Coalition was formed to serve as a unified voice for the profession within Florida. Company members include PM-International AG, Join 47, Inc., Amway, Monat, and Bravenly Global. Resource partners and industry associations support the Coalition’s mission to promote transparency, integrity, and responsible entrepreneurship across the state.
With its expanded leadership team, FLDSCC is positioning Florida as a model for balanced policy development and sustainable growth within the direct selling sector.
Sarasota, Florida – The Florida Direct Sellers & Consumers Coalition (FLDSCC) has appointed Aspen Emry and Brent Emry, co-founders of Bravenly Global, to its Board of Directors following the Coalition’s official launch at the Florida State Capitol.
The Coalition was formed to support education, consumer protection, and legislative engagement within Florida’s direct selling industry. By adding active company founders to its leadership, FLDSCC aims to bridge real-world business experience with public policy discussions.
Based in Tampa, Bravenly Global has become one of the fastest-growing direct selling companies in the U.S., doubling its annual revenue from approximately $50 million to over $100 million in 2025.
Aspen Emry, a former educator and leadership coach, is known for building culture-driven and ethical organizations. Brent Emry brings expertise in corporate operations and financial strategy, focusing on scalable systems and disciplined execution.
FLDSCC Founder and Executive Chairman Gordon Hester stated that the Emrys represent leadership grounded in compliance, integrity, and field experience.
Ryan Chamberlin, Coalition Co-Founder and Florida State Representative, emphasized that experienced business leaders help ensure policymaking reflects practical industry realities.
Other board members include leaders from the Direct Selling Association, Direct Selling News, ShapeTech Solutions, and Amway.
With its expanded board, the Florida Direct Sellers & Consumers Coalition aims to promote responsible entrepreneurship while protecting consumers and supporting sustainable growth in the direct selling profession.
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