The eXp Realty Japan Launch marks a bold step forward in the company’s strategic growth across Asia Pacific. As more agents seek freedom, ownership, and international reach, Japan becomes the latest country to join eXp’s rapidly expanding global network.
Already the world’s largest independent real estate brokerage, eXp Realty, a core subsidiary of eXp World Holdings (Nasdaq: EXPI), has now officially opened operations in Japan—its fourth international market launch in 2025, following recent entries into Türkiye, Peru, and Ecuador.
“For years, agents in Japan have worked tirelessly in a system that offers limited upside,” said Felix Bravo, Managing Director, International at eXp Realty. “It’s not about effort — it’s about structure. Most traditional models give little and take a lot. eXp flips that formula with better economics, real equity, and unmatched global leverage.”
To celebrate the eXp Realty Japan Launch, a special welcome event will be hosted in Tokyo on October 2, 2025. Company leadership will present eXp’s model, share the vision, and offer insights for agents ready to take control of their future.
The Japan expansion further strengthens eXp’s presence across Asia Pacific as it moves toward its ambitious 2030 goal: reaching 50,000 agents outside the United States. With a cloud-based, scalable business model, eXp supports both solo agents and large international teams—providing flexibility, ownership, and global infrastructure for growth at every level.
Ken Tanaka, a seasoned real estate professional in Japan, will lead the new market. With decades of experience and a deep understanding of Japan’s property landscape, Tanaka is ready to help agents thrive in a fast-moving, modern brokerage environment.
“The Japanese real estate industry has been tied to legacy models for far too long,” said Tanaka.
“eXp is a full reset — a platform built for innovation, freedom, and agent-first growth. Japan is ready for a future where agents lead the way.”
The eXp Realty Japan Launch introduces a platform designed to liberate agents from outdated systems:
No physical office required – 100% cloud-based model
Attractive commission structure to maximize income
Revenue share and equity opportunities (subject to local laws)
Global referral and collaboration network
Real-time training, mentorship, and leadership via eXp World, LearnWorlds, and Slack
Agents interested in building a scalable, modern business can learn more at www.expjapan.co.jp.
eXp World Holdings, Inc. (Nasdaq: EXPI) is the parent company of eXp Realty® and SUCCESS® Enterprises. With nearly 81,000 agents in 28 countries, eXp is the largest independent real estate brokerage globally. Its cloud-first, agent-centric platform delivers high commission splits, revenue sharing, equity programs, and a robust global network.
Visit expworldholdings.com to explore eXp’s business model.
SUCCESS® Enterprises, anchored by SUCCESS® Magazine, has been a leader in personal development since 1897. As part of the eXp ecosystem, it provides agents with access to world-class resources, training, and growth tools. Learn more at success.com.
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