The DSN Global 100 List is one of the most widely referenced rankings in the direct selling industry, highlighting companies that generate significant annual revenue. The listing is organized by year, with each edition reflecting revenue performance from the previous fiscal year.
For example, the 2025 Global 100 ranking is based on 2024 revenue figures.
To be included in the ranking, companies must exceed:
$100 million in annual revenue
This threshold ensures that only large-scale direct selling organizations are included, making the list a snapshot of the industry’s largest players by revenue.
The Global 100 combines public financial disclosures with company-submitted information.
Public Companies
For publicly traded companies, DSN relies on:
Private Companies
A large portion of the industry consists of privately held firms. DSN notes that nearly 80% of the data comes from private companies.
These companies submit revenue figures through a structured verification process.
Participating companies submit:
Â
Â
Â
This system is designed to provide credibility while recognizing that private company financials are not publicly disclosed.
The ranking is based on:
Net sales revenue from direct selling operations
Specifically:
This creates a standardized comparison across companies with different compensation models and geographic tax rules.
The list name reflects the year of publication, not the revenue year.
So:
This is standard practice because companies finalize financial reporting after the fiscal year ends.
Why the Global 100 Matters
The Global 100 serves as:
Industry Benchmark
It provides a comparative view of company scale and market presence.
Credibility Signal
Inclusion signals a significant revenue achievement within direct selling.
Market Insight
Observers use it to track growth trends and competitive positioning.
However, revenue ranking alone does not reflect profitability, distributor earnings, or long-term sustainability.
Because much of the data is self-reported:
Understanding these limits helps readers interpret the rankings more accurately.
The DSN Global 100 is best viewed as a revenue leaderboard, not a full evaluation of company health or opportunity quality.
It shows which companies generate the most direct selling revenue — but not necessarily which offer the best earnings potential or strongest long-term fundamentals.
For a complete picture, revenue rankings should be considered alongside:
Get more information
There are no reviews yet. Be the first one to write one.
