Direct Selling News (DSN) has officially launched the DSN Built to Last Podcast, a powerful new platform hosted by Rob Sperry. The show is designed to spotlight direct selling companies that are creating lasting impact through innovation, transparency, and leadership.
DSN’s mission is to uplift the profession by offering credible, third-party coverage that contrasts the negative media noise. This podcast is an extension of that mission—highlighting companies that build the right way.
Built to Last gives leading direct selling companies the opportunity to tell their stories, not just in press releases, but in real conversations. It’s a belief-building tool meant to be shared by both corporate teams and field distributors.
Each episode showcases what makes a company unique, trustworthy, and built for long-term success. With DSN’s authority and Rob Sperry’s credibility, the podcast stands as a modern evolution of traditional third-party validation tools—like SUCCESS from Home magazine.
With over 20 years in the direct selling profession, Rob Sperry has personally trained more than 1,700 six- and seven-figure earners. His deep connection to both the field and the corporate side makes him the ideal host to bridge strategy with execution.
Sperry’s enthusiasm, experience, and leadership shine in the podcast’s first 16 episodes, where he walks through concepts from his book Built to Last. The book tackles one of the biggest problems in direct selling today: retention.
“Direct selling doesn’t have a recruiting problem—it has a retention problem,” says Sperry. The podcast is structured around helping companies and leaders think deeper, act smarter, and build teams that last.
Listeners who subscribe at builttolastpodcast.com will receive a free digital download of Sperry’s book. New episodes will release every other Thursday starting August 21st.
As part of the DSN media family, which includes print publications, research, and news, the Built to Last Podcast gives companies a trusted voice to share their journey. It’s an effective third-party tool that leaders can use to instill belief, inspire prospects, and reinforce vision.
Stuart Johnson, DSN Founder and CEO, shared:
“Rob’s perspective is compelling and timely. It perfectly captures the pulse of the channel in times of evolution. This is third-party validation companies need.”
Sperry added:
“Every episode is built to bring value, clarity, and leadership insights that move the profession forward.”
Direct Selling News is the daily source for breaking news, trends, and analysis for direct selling executives. DSN serves as a go-to resource for decision-makers seeking trustworthy industry insights.
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