On the evening of June 17, 2025, Direct Selling Association (DSA) CEO Dave Grimaldi issued an urgent update from the Delaware Legislative Hall. His message focused on the passing of House Bill 162 (HB 162)—a bill that poses a serious threat to the future of the direct selling industry. DSA Delaware HB 162.
The announcement was delivered during a live session and followed up by an advocacy email to all industry stakeholders.
HB 162, passed by the Delaware House of Representatives in a 27–11 vote, proposes regulations that would drastically impact even the most compliant and ethical direct selling companies. According to Grimaldi, the bill sets a dangerous precedent that could ripple across other U.S. states.
While the bill aims to add consumer protections, industry leaders argue that it unintentionally undermines independent entrepreneurship by limiting the freedom of direct sellers, network marketers, and home-based business owners.
Despite the bill’s passage in the House, DSA had anticipated this move and is prepared for the next critical phase: stopping HB 162 in the Senate. The organization is calling on all direct selling companies, regardless of DSA membership status, to stand united.
“This is where the battle turns personal,” said Grimaldi.
The DSA is launching a grassroots campaign, empowering Delaware-based entrepreneurs to speak directly to lawmakers. The initiative aims to show that these individuals are not victims—they are self-driven business owners who choose flexibility and independence.
To help defeat HB 162, DSA urges immediate mobilization:
Share the official position paper with your team
Distribute the response link to Delaware distributors
Encourage direct sellers to contact their local senators
Amplify personal stories that reflect the real value of independent work
Your voice can make the difference. The Senate is the final line of defense, and direct sellers need to be heard now more than ever.
“I want to thank each of you for your continued commitment to the millions of entrepreneurs who power this channel,” Grimaldi wrote. “Together, we can protect the freedom to build, grow, and thrive as independent business owners.”
He also recorded a video message moments after the House vote, which provides further context and a personal call to action for all stakeholders.
For over 100 years, the Direct Selling Association (DSA) has represented companies that offer independent income opportunities through non-retail channels. With millions of entrepreneurs contributing over $36.7 billion in U.S. retail sales annually, the DSA remains a pillar of advocacy, ethics, and innovation in the industry.
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