For decades, network marketing has focused on ROI as Return on Investment, how much money you put in versus how much you get back. But modern leaders are discovering a deeper, more powerful concept: Return on Importance.
This idea suggests that emotional alignment, not just financial reward, is what keeps people consistent, committed, and excited about their business. And the system that brings this idea to life is the DRIVE System, a behavioral framework created to decode what truly motivates a person.
Let’s break down how Return on Importance and the DRIVE System can transform your business and your team.
Why Financial ROI Alone Isn’t Enough
Traditional ROI is simple:
But here’s the problem:
Money alone doesn’t sustain long-term consistency in network marketing.
People quit not because they lack potential, but because:
This is where Return on Importance comes in.
The Rise of Return on Importance in Network Marketing
Return on Importance asks:
“What truly matters to you, and why does this business matter emotionally?”
When you connect your daily actions to what is emotionally essential:
Financial ROI is the scoreboard.
Return on Importance is the fuel.
Without emotional fuel, financial success usually fades.
The DRIVE System, created by Bob Snyder and co-author Woody Woodward, identifies five core emotional drivers behind human behavior. Every person has a Primary and Secondary DRIVE, your emotional why and your strategic how.
Here are the five:
Director – The Freedom Creator
Driven by creativity, challenge, independence, and building life on their own terms.
Relator – The Heart-Centered Connector
Motivated by service, community, and significant relationships.
Intellectual – The Knowledge Seeker
Craves clarity, learning, insight, and personal growth.
Validator – The Confidence Builder
Thrives when recognized, appreciated, and respected.
Executive – The Systems Champion
Loves structure, checklists, predictability, and step-by-step processes.
When you operate in alignment with your DRIVE combo, your Return on Importance skyrockets, and financial results naturally follow.
Motivation That Comes Naturally
Instead of pushing yourself every day, your DRIVE pulls you into action.
Authentic Messaging That Attracts People
When your approach matches your emotional center, people feel your authenticity.
Consistency That Lasts Long-Term
The #1 predictor of success in network marketing is consistency. DRIVE makes it easier to stay on track because your work finally feels right.
The article gives clear examples of how DRIVE plays out in real life.
Director + Validator Example
You crave:
If your business is only spreadsheets and numbers, you’ll burn out. But add:
…and suddenly, you’re unstoppable.
Relator + Executive Example
You love:
Your best environment includes:
This combination creates consistency without stress.
Why Copying Other Leaders Fails
Many entrepreneurs fail because they try to duplicate someone else’s style. DRIVE teaches you to lead with your own strengths, which instantly boosts authenticity.
Taking the DRIVE Assessment
The article invites everyone to take the free online test at:
DiscoverYourDrive.com
This quick assessment reveals your Primary and Secondary DRIVE to help you understand how you naturally succeed.
This is where the magic happens.
Understanding What Energizes Each Team Member
Ask simple questions:
Each DRIVE needs different support.
Customizing Coaching, Incentives & Recognition
When people feel understood, their engagement skyrockets.
Emotional Duplication: The New Growth Formula
Duplication becomes easy because leaders begin speaking each person’s emotional language.
This results in:
Return on Importance spreads across the organization, and financial ROI multiplies.
DRIVE is grounded in real human behavior and explicitly designed for business, leadership, sales, and network marketing environments.
Decades of Expertise Behind the Framework
Bob Snyder brings nearly 40 years of experience, having trained more than 100,000 people worldwide. The DRIVE book and methodology provide an easy-to-understand system leaders can use immediately.
Why Return on Importance Is the Future
Today’s entrepreneurs want:
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DRIVE provides all of this in a straightforward tool.
Return on Importance is the missing link in network marketing. When people feel emotionally connected to their work, through their unique DRIVE, they stay longer, perform better, and inspire others.
The DRIVE System gives you the roadmap to build not just income, but impact… not just growth, but fulfillment.
And that’s the real secret to long-term success in network marketing.
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