doTERRA has officially surpassed $2 billion in annual revenue, marking a historic moment for the global leader in essential oils. Announced by CEO Kirk Jowers at the virtual Jumpstart 2025 event on January 8, this milestone highlights the company’s continued growth and expanding global impact.
“This isn’t just a business; it’s a movement. One built on a foundation of wellness, service, and genuine care for others.” — Kirk Jowers, CEO
Founded in 2008 and headquartered in Pleasant Grove, Utah, doTERRA has served more than 10 million customers worldwide, supported by over 3 million Wellness Advocates—independent distributors who share essential oil education and build their own businesses.
A cornerstone of doTERRA’s success is its Co-Impact Sourcing® model, launched in 2016, which empowers local growers in over 45 countries. This initiative had already created over 122,000 jobs by 2018, combining social impact with high-quality sourcing.
One of the most remarkable achievements? doTERRA is completely net debt-free—a rare accomplishment in today’s business world. Despite rapid growth, the company has stayed financially strong while continuing to expand into new territories.
In 2023, doTERRA launched in Chile, the United Arab Emirates, and El Salvador, further strengthening its reach to over 155 countries.
In 2024, doTERRA earned major accolades across the health, beauty, and sustainability sectors:
Global Makeup Awards:
Best Body Wash – Refreshing Body Wash
Best Hair Oil – Root to Tip Serum
Best USA Beauty Brand
Highly Commended – Best Scalp Product (Root to Tip Serum)
Serenity Stick® + Valerian & Serenity Oil Blend
Roam® and Laluz® Diffusers
Sustainability Awards:
2024 Sustainable Innovation Award for the Co-Impact Sourcing® model
Titan Business Awards:
Platinum – Shannon Bible, Team Builder of the Year
Gold – Bishnu Adhikari, Sustainability Leader of the Year
These wins reinforce doTERRA’s reputation as an industry leader in natural wellness, clean beauty, and sustainable sourcing.
doTERRA International is the world’s leading brand in essential oils and aromatherapy. With a strong focus on purity, sustainability, and global community, doTERRA delivers CPTG Certified Pure Tested Grade® essential oils to over 10 million customers across the globe.
Through education, innovation, and ethical business practices, doTERRA continues to redefine what’s possible in the wellness industry—bringing natural solutions to everyday health challenges.
Learn more at www.doterra.com
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