IT WORKS!® has appointed Conrad Smith Vice President of Customer, strengthening its commitment to global growth and customer-first strategies. This key appointment highlights the company’s dedication to improving customer acquisition, engagement, and retention in the lifestyle and wellness industry.
Conrad Smith is an award-winning sales and marketing executive with deep experience in CPG, SaaS, and direct selling. His career spans years of building customer-centric strategies, helping brands grow through innovation and international expansion.
With a background in international law, Smith has successfully introduced American products to global markets. His leadership philosophy is built on transparency, consistent communication, and a customer-first mindset, making him a strong fit for IT WORKS!.
The appointment of Conrad Smith Vice President of Customer is part of IT WORKS!’s larger plan to enhance the customer experience. The company is investing in innovative products, intuitive field tools, and new technologies to serve a broader market.
Peter Griscom, President and COO of IT WORKS!, shared:
“Conrad’s expertise and leadership will be invaluable as we strengthen customer relationships and deliver greater value through technology, communication, and systems.”
Smith’s role will focus on making IT WORKS! the most accessible and rewarding platform for networkers. His expertise is expected to elevate how distributors connect with customers, ensuring higher satisfaction and loyalty.
IT WORKS! continues to support its distributor base while attracting top industry talent. The company empowers entrepreneurs with innovative solutions that combine wellness, beauty, and personal growth.
Founded in 2001, IT WORKS! operates in more than 20 countries and has empowered hundreds of thousands of independent distributors worldwide.
For more information, visit www.itworks.com.
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