Delaware’s direct sellers are at risk. The CEO of the Direct Selling Association is calling for immediate support as House Bill 162 progresses. While the bill passed the Delaware House last week, the real battle now shifts to the Senate.
Local sellers have the most to lose. That’s why companies operating in Delaware must mobilize their people. Voices must be heard in the Senate, in communities, and online.
Here are three urgent steps every direct selling company can take:
Distribute the campaign link: Share WeAreDirectSelling.com/Delaware with Delaware field members so they can email state senators instantly.
Prepare your distributor data: Stay ready for a coordinated in-person action by organizing internal contact lists and availability.
Nominate local leaders: Put forward standout Delaware sellers to serve as campaign advocates and potential spokespeople.
Even one action can make a difference in forming a strong, visible coalition.
These are not faceless sellers. They are mothers, caregivers, veterans, retirees, and working families. Many serve as flexible earners and community leaders. Others are entrepreneurs and voters—and HB 162 would limit their opportunity.
Though labeled as consumer protection, the bill creates real barriers:
A 90% buyback rule with no minimum cost could prevent affordable starter kits.
A 3-month cancellation window creates uncertainty for team builders and mentors.
Out-of-context income disclosures may discourage part-time sellers.
These changes would only make it harder for ethical sellers to succeed.
The Direct Selling Association has proven that current safeguards are effective:
The DSA Code of Ethics ensures fairness and transparency.
The DSSRC has reviewed over 3,600 claims and resolved more than 450 cases.
25 major violations have already been referred to regulators.
The system protects consumers without harming entrepreneurship.
The Senate’s Banking, Business, Insurance & Technology Committee will review HB 162 on June 24. If passed, the bill may head to the full Senate by June 30, the final session day.
Please contact Brad Reichard at the DSA to share how your company will support the Delaware Direct Selling Coalition.
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