The world of direct selling has long been controversial, often criticized for overpromising and underdelivering. But ByDzyne, founded in 2019 by Chad Chong and Nattida May Chong, is attempting to rewrite the playbook. Unlike older MLM companies, ByDzyne positions itself as a tech-first, transparent, and globally inclusive platform, merging lifestyle, wellness, and digital innovation.
Within just a few years, ByDzyne has expanded into multiple continents, won international recognition, and built a reputation for income disclosure transparency a rarity in the MLM industry.
ByDzyne was officially launched in 2019 in Los Angeles, California, with the tagline: “Live Life ByDzyne.” The vision was clear: to empower entrepreneurs around the globe with a digital-first business model that combines technology, lifestyle products, and personal development
Though headquartered in the U.S., ByDzyne rapidly expanded into Latin America, Southeast Asia, and Africa, with ongoing efforts to enter Europe. Its multilingual platform allows participation from entrepreneurs worldwide, creating a truly borderless network.
Chad Chong is a seasoned entrepreneur and network marketing veteran, having previously been a top income earner at companies like Jeunesse and Global Wealth Trade (GWT). Known for his strategic vision and digital innovation, Chad brought his experience of building seven-figure incomes into the founding of ByDzyne. His focus is on community empowerment, digital tools, and brand authenticity.
Often called the face of ByDzyne, Nattida is a global influencer, speaker, and leadership trainer. She specializes in women empowerment, aesthetics, and personal growth coaching. Through her role as Chief Impact Officer, she connects ByDzyne with female entrepreneurs across Asia, North America, and Latin America, helping to build strong grassroots communities.
The company’s early development also included Terry LaCore, a seasoned MLM investor and entrepreneur. While no longer a central figure, his influence shaped ByDzyne’s early strategic direction.
ByDzyne operates on a hybrid direct selling and digital commerce model. Entrepreneurs (called Brand Ambassadors) can earn commissions by selling products, building teams, and leveraging the company’s AI-powered online systems.
Unlike many MLMs that hide earnings data, ByDzyne issues annual Income Disclosure Statements (IDS). For instance, in 2022–2023, it reported that 76.1% of Brand Ambassadors earned $0 in commissions, with the average income around $1,286 per year. This level of transparency builds credibility, even if it highlights the tough realities of MLM
ByDzyne emphasizes compliance, regularly issuing disclaimers that success depends on hard work, not hype. This approach positions it differently from older MLM firms accused of misleading income claims.
ByDzyne offers detox supplements, nootropic coffee, and wellness products designed for energy, focus, and long-term health.
The company has launched smartwatches, wearables, and tech lifestyle tools, integrating innovation with daily living.
From skincare kits to AI-based e-learning platforms, ByDzyne caters to both lifestyle and personal development markets. Its travel packages connect with the booming global tourism sector, blending community with exploration.
ByDzyne’s multilingual website is designed to serve global members seamlessly, offering localized support in English, Spanish, Vietnamese, Portuguese, and Korean.
In 2025, ByDzyne’s website won the Best International Business Website Award from the Web Marketing Association, beating out industry giants like State Farm and Trustwave. This win validated ByDzyne’s commitment to user experience, innovation, and digital-first growth.
ByDzyne has found fertile ground in Colombia, Mexico, and Thailand, where direct selling is culturally embraced.
New markets like Nigeria and South Africa are fueling expansion, while Europe is being prepared as the next frontier.
ByDzyne is not just another MLM it represents a new era in direct selling, where digital platforms, ethical transparency, and lifestyle branding converge. Under the leadership of Chad and Nattida May Chong, the company has combined global accessibility with motivational empowerment, creating a hybrid model that blends commerce with community.
Challenges remain, especially with income inequality and MLM skepticism, but ByDzyne’s awards, global growth, and digital-first strategy suggest it’s carving a new path. If it continues on this trajectory, ByDzyne may well redefine what it means to “Live Life ByDzyne.”
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