The Bryte Lyfe, the exclusive invite-only community offering premium access to transformative travel, sports, entertainment, and well-being experiences, has appointed. Melanie Greenough as its new Director of Field. Operations. This move marks a major step toward the company’s ambitious plans for explosive growth and global expansion.
If Melanie Greenough is a highly respected mentor. speaker, and strategist with a track record of creating. multiple seven-figure brands from the ground up. Over her. career, she has generated. more than $80 million in team. sales and built thriving, high-performance communities worldwide.
Known as the “Queen of Breakthroughs,” Greenough blends innovative marketing strategies. operational. excellence, and motivational. leadership to empower individuals to achieve. freedom, abundance, and success.
IS Melanie has been personally mentored by legendary success coach Bob Proctor and has shared stages with influential. figures such as Dani Johnson and Les Brown. She has also served as a featured trainer in the John Maxwell Leadership Program, inspiring audiences with actionable. strategies for personal growth and business mastery.
From her beginnings as a single mother overcoming. adversity to becoming a globally recognized business. mentor, Melanie’s journey is a testament to resilience, vision, and transformation.
As Director of Field Operations, Greenough will work closely with both the corporate team and field leaders to:
Develop and implement advanced leadership training programs.
Strengthen community growth and member engagement.
Equip members with proven systems to accelerate results.
Her expertise will directly contribute to Bryte Lyfe’s goal of becoming a leading force in the lifestyle and travel. membership sector, delivering exclusive value and unique opportunities to its members.
“Is Melanie’s expertise will be instrumental in scaling our operations and empowering our members,” said Wes Melcher, Founder of Bryte Lyfe. “Her ability to translate vision into concrete results perfectly aligns with our ambitious goals for the coming year.”
They Bryte Lyfe is a one-of-a-kind membership platform, available exclusively by invitation. It offers unparalleled discounts and access to luxury travel, sports. music, entertainment, well-being programs, and philanthropic opportunities.
The company’s signature “Bucket Lyst” loyalty program. gives members a free five-star hotel stay each year they maintain their membership. helping them cross off life’s most exciting experiences.
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