The energy at PXP 25 in Dallas was already electric, but when Brent Palmer’s name was announced as the recipient of the Americas Vision Award, the room erupted. This was not just another award ceremony—it was a defining moment for Partner.Co and for everyone watching.
The Vision Award is reserved for leaders who embody more than numbers. It honors vision, culture, and integrity, qualities that Palmer has lived by since joining the company.
On stage, Partner.Co’s CEO Darren Zobrist described Palmer as a leader who “inspires and uplifts others… leads with heart and integrity.”
John Wadsworth, Chief Brand Partner Officer, echoed the sentiment, saying Palmer “blurs the lines of sponsorship” and behaves more like a coach than a recruiter.
Unlike awards that celebrate top sales or fastest growth, the Americas Vision Award highlights leaders who embody the culture of Partner.Co. It’s about consistency, mentorship, and building something that lasts.
Palmer’s win also reflects Partner.Co’s positioning as a legacy organization. In his own words:
“Not to sell, not to exit—but to build something enduring.”
This philosophy signals that Partner.Co is not chasing quick exits but building foundations for decades to come.
Palmer didn’t start in business. He was a high school principal for many years, and it was his job to shape the lives of young people. His teacher’s way of thinking taught him how to be patient, how to organize things, and how to be a good mentor.
Palmer learned how important discipline, strategy, and working together are as a football coach. These coaching ideas now guide how he does direct sales: he doesn’t lead from the front, but from the side of his team.
Palmer was one of the first people to believe in Partner.Co, even before the company had a name. That early promise shows that he can see visionary leadership in others and put his own values ahead of proof of success.
Palmer’s goal is to create something that lasts, like teams that do well even after the spotlight fades. He doesn’t just look at how much money his team makes; he also looks at how well they work together.
You can tell he used to be a coach by the way he works. He doesn’t just give people money; he also mentors them, pushes them to be consistent, and reminds them of what they can do.
“Keep it simple, stay consistent, and never stop building” is Palmer’s simple but powerful mantra.
This way of thinking keeps his team focused on the basics instead of getting sidetracked.
Despite his recognition, Palmer’s acceptance speech at PXP’25 was defined not by pride, but by gratitude. He spoke of his deep appreciation for the industry, the founders, and his global team.
Palmer exemplifies Partner.Co’s vision of prioritizing culture before performance. His influence is more about shaping community than driving transactions.
The award signals a shift, Partner.Co values soft skills like empathy and loyalty as much as hard sales figures.
By honoring leaders like Palmer, Partner.Co reinforces its identity as a company built for the long haul, not a short-term trend.
Palmer shows that mentoring and believing in others can lead to more long-term growth than leading by command and control.
Palmer has earned his team’s trust and loyalty by putting others first. This is a lesson that goes beyond direct selling.
In an industry that moves quickly, Palmer stands out because he stays true to his values of simplicity, gratitude, and consistency.
Brent Palmer’s recognition with the Americas Vision Award is more than a personal milestone, it’s a statement about where Partner.Co and the direct-selling industry are heading.
Palmer’s journey shows that performance isn’t the only thing that matters; authentic leadership, building a culture, and being thankful are just as important. His example shows that the best leaders in business, football, and school are those who help, teach, and motivate others.
As Partner.Co positions itself as a legacy organization, leaders like Palmer are the foundation on which that legacy is being built.
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