DeMarle at Home rebranded as Bon Cook: The 2017 catalog was part of a large initiative to rebrand the Demarle at Home brand under the new name Bon Cook. As a direct sales cookware company, the consultant based sales force relies heavily on the annual catalog for their marketing needs. The goal was to elevate the brand and educate the consultants and customers on not only the breadth of products offered but also philosophy of the new brand. At bon COOK we know there is a confident cook in all of us, and we’re on a mission to prove it! Our flexible bakeware, tools and custom solutions are thoughtfully designed to simplify and inspire every cook in any kitchen, whether professional or at home. We are passionate about creating opportunities where people gather together to rediscover the true meaning of getting social.