The Beachbody Company, now operating as BODi, has released its financial results for the fourth quarter and full year of 2024—highlighting key developments in its strategic transformation.
Total Revenue: $86.4 million, down from $119.0 million in Q4 2023
Digital Revenue: $50.4 million (vs. $64.0 million)
Nutrition & Other Revenue: $34.8 million (vs. $51.8 million)
Connected Fitness Revenue: $1.2 million (vs. $3.2 million)
~2,700 fitness bikes delivered
Despite the revenue dip, operating loss improved significantly, falling to $32.9 million from $60.4 million in the previous year. Adjusted EBITDA rose to $8.7 million, up from $2.8 million in Q4 2023. Total operating expenses were $93.8 million, which included a $20M goodwill impairment.
Total Revenue: $418.8 million (down from $527.1M in 2023)
Digital Revenue: $224.3 million (vs. $258.4M)
Nutrition & Other Revenue: $187.8 million (vs. $249.5M)
Connected Fitness Revenue: $6.6 million (vs. $19.2M)
~9,000 bikes delivered
The company’s operating loss shrank by nearly $75 million, coming in at $66.2 million, compared to $141 million last year. Adjusted EBITDA turned positive at $28.3 million, a significant turnaround from an $8.7 million loss in 2023. Operating expenses dropped to $353.6 million (including a $20M goodwill impairment).
“2024 was a pivotal year at BODi as we executed a comprehensive turnaround strategy. We streamlined our digital platform, reduced our breakeven point, and achieved positive cash flow—all while shifting from an MLM model to a more sustainable single-level affiliate structure,”
said Carl Daikeler, Co-Founder and CEO.
“Heading into 2025, we’re ready to capitalize on market opportunities, expand our multi-channel strategy, and launch innovative products to fuel continued growth.”
This year marks a significant transformation for BODi as it focuses on profitability, customer value, and digital evolution. The company is well-positioned to continue its momentum into 2025.
For full details, visit the official press release at thebeachbodycompany.com
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