Bluffdale, Utah – Anovité is entering a powerful new phase of expansion as its leadership, product development, and field systems align to create measurable momentum. With a clear focus on sustainable growth rather than hype-driven tactics, the science-based wellness company is strengthening its position in the modern direct selling and wellness marketplace.
By prioritizing simplicity, duplication, and execution, Anovité is building a foundation designed for long-term success and scalable growth.
This leadership transition marks an important moment for the company as it continues its mission of empowering individuals and supporting global wellness initiatives.
The company believes every woman should have the opportunity to create her own path and build a business on her own terms. Through the direct selling model, Mary Kay offers a low-risk entry into entrepreneurship that can adapt to different life stages and goals.
At the center of Anovité’s expansion is the collaboration between founder Dr. Anthony Kleinsmith, Ph.D., and Jessica Ellerman, Director of Sales and Marketing.
This leadership partnership brings together decades of scientific research and modern field strategy. Dr. Kleinsmith’s expertise in colostrum research provides the backbone of the company’s product line, while Jessica Ellerman ensures that those formulations are supported by clear, duplicatable systems that field associates can easily implement.
Their aligned vision is creating a business model that balances trusted wellness solutions with practical execution strategies.
Dr. Kleinsmith developed Anovité’s formulations with long-term wellness, consistency, and trust in mind. Rooted in extensive colostrum research, the company’s products are designed to support foundational health, including immune function, metabolic balance, and overall vitality.
Jessica Ellerman’s role has been to translate that science into systems that are simple, shareable, and easy to duplicate. By removing unnecessary complexity, Anovité provides its associates with tools they can confidently use—whether they are new to the industry or experienced leaders.
This integration of science-backed products and streamlined marketing systems is helping associates build efficiently and effectively.
Jowers and his wife, Kristen, dedicated 11 years of service to dōTERRA in various leadership roles. Their tenure was marked by integrity, steady guidance, and meaningful contributions to communities worldwide. Their leadership helped maintain stability and forward progress during a transformative time for the organization.
A key part of Anovité’s strategy includes the introduction of two curated systems:
These structured product bundles serve as intentional entry points for both customers and business builders. They allow individuals to sample multiple products quickly while giving associates a compliant and organized way to start conversations.
By focusing on small, repeatable wins, Anovité helps reduce friction, shorten learning curves, and build early confidence—factors that are essential for long-term retention and team growth.
In her new role, Moultrie will:
Her extensive experience and leadership within the organization position her to strengthen growth and momentum across the North American market.
Through education, guidance, and flexible business opportunities, the brand aims to help individuals build confidence, financial independence, and long-term professional development.
Since launching the Ultimate Trim Box, Anovité has experienced:
This growth reinforces the effectiveness of combining strong scientific formulations with practical, easy-to-execute systems.
According to Dr. Kleinsmith:
“This is what happens when you remove unnecessary complexity. You give people products they can trust and systems they can actually use — and you allow growth to happen naturally.”
Anovité’s leadership remains focused on equipping its field with tools that align with how today’s consumers explore, sample, and share wellness—both online and in person.
By uniting:
Anovité is positioning itself as a wellness company designed not only for growth but for scalable expansion.
With David Stirling back at the helm, dōTERRA is entering a renewed phase of leadership rooted in purpose, stability, and long-term growth. The company continues its mission to help individuals worldwide embrace natural wellness solutions and create meaningful impact.
Anovité is a science-based wellness company specializing in colostrum-powered health solutions. Its products are formulated to support immune health, metabolic function, and full-body vitality. Through disciplined research, strategic field systems, and values-centered leadership, Anovité continues to redefine sustainable growth in the wellness industry.
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