In October 2025, Amway Corporation announced an inspiring partnership with Davenport University, marking a new era of collaboration between business and academia. This alliance reflects a shared commitment to empowering individuals through education, entrepreneurship, and ethical leadership.
Amway’s move to partner with one of Michigan’s most respected private universities underscores its long-standing belief that sustainable success begins with people, not just profits.
Founded in 1959 by Rich DeVos and Jay Van Andel, Amway has built one of the world’s most trusted and admired direct selling enterprises.
With its headquarters in Ada, Michigan, Amway now operates in over 100 countries and territories, empowering more than 3 million independent business owners (IBOs) worldwide.
Amway’s mission, “Helping People Live Better, Healthier Lives,” has remained consistent for over six decades, blending entrepreneurship, innovation, and self-development into a globally recognized success story.
Its popular brands, Nutrilite, Artistry, and eSpring, exemplify quality, trust, and continuous research-driven excellence.
Appointed as CEO in 2024, Michael C. Nelson has brought a dynamic and forward-thinking leadership style to Amway. His focus on digital empowerment, global expansion, and youth-driven innovation has re-energized the company’s global strategy.
Under Nelson’s guidance, Amway is not just a sales organization; it’s a people development platform. His belief that “education is the foundation of empowerment” has been the driving force behind partnerships like the one with Davenport University.
He’s also championed inclusivity and sustainability, ensuring that Amway evolves to meet the expectations of the modern, conscious entrepreneur.
Davenport University, located in Michigan, is renowned for producing leaders ready to excel in business, technology, and health professions. Its reputation for hands-on learning, career-aligned programs, and flexible digital education makes it a natural partner for Amway’s forward-focused ecosystem.
The university’s approach, bridging theory with practice, perfectly complements Amway’s real-world business mentorship and field experience model.
The Amway-Davenport partnership aims to design customized educational programs for Amway’s employees and IBOs around the world.
This partnership is built to cultivate leadership excellence and raise the professional standards within the direct selling industry.
For decades, Amway has been a breeding ground for entrepreneurs. With Davenport’s educational backing, that entrepreneurial journey now gains academic validation and structured development.
Through this collaboration, IBOs can:
This is where personal growth meets professional credibility, a true win-win.
The partnership introduces flexible, hybrid learning formats that allow IBOs and employees to learn at their own pace. Courses combine online self-study, interactive workshops, and in-person mentorship, ensuring practical application.
By integrating modern tools and personalized dashboards, Amway demonstrates how digital learning can drive large-scale human transformation.
Direct selling has often been misunderstood, but Amway continues to lead with ethics and education. The Davenport partnership reinforces Amway’s belief that ethical entrepreneurship is the future of business.
These programs train participants in:
Amway’s business success has always been backed by science and sustainability. With more than 1,000 global scientists and researchers, the company is continuously innovating in nutrition, beauty, and home care.
The Nutrilite™ farms operating on sustainable, organic practices serve as living proof of Amway’s environmental responsibility. This science-backed sustainability mindset is now being infused into its education programs as a model for ethical enterprise.
Amway’s reach extends far beyond sales; it’s a global movement of empowerment, mentorship, and innovation.
Nutrilite, the world’s leading brand in plant-based supplements, remains Amway’s flagship success story. Its research-backed approach to wellness has defined a new era of health products.
Artistry™, Amway’s beauty brand, continues to set trends in skincare innovation, while eSpring™ delivers advanced water filtration solutions combining design, technology, and sustainability.
Each product line reflects Amway’s commitment to quality, research, and well-being.
By teaming up with Davenport University, Amway is setting a new global precedent for corporate-academic collaboration.
This partnership proves that large corporations can and should invest in their people as passionately as they invest in their products.
Amway’s model could inspire other industry giants to follow suit, bridging the gap between traditional education and entrepreneurial application.
Amway’s efforts have received recognition from various academic circles:
Such endorsements reinforce Amway’s positive influence on modern business ethics.
This collaboration is not just for current IBOs; it’s also a beacon for future entrepreneurs.
By making leadership education accessible, Amway and Davenport are nurturing a generation of value-based innovators who understand both business growth and human impact.
It’s a bold move toward a sustainable, inclusive, and empowered future.
Both institutions share a common mission — to empower people through knowledge, character, and purpose.
Together, they’re shaping a new framework for entrepreneurial education that combines business acumen with human empathy.
The 2025 partnership between Amway and Davenport University marks a milestone in the evolution of corporate education.
It’s a story of legacy meeting leadership, of a global company uniting with an academic powerhouse to create opportunities that last for generations.
Amway’s journey from a small entrepreneurial dream to a global empowerment ecosystem continues to inspire millions.
With Michael Nelson’s purpose-driven leadership and Davenport’s academic excellence, this collaboration embodies the future of business: ethical, educational, and empowering.
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