MLM Ranks

Herbalife | Network Marketing Expert Stephan Gratziani as CEO

Herbalife Ltd. (NYSE: HLF) has announced that, effective May 1, 2025, Stephan Gratziani, the company’s President, has been selected as the new Chief Executive Officer (CEO). Michael Johnson, the current CEO and Chairman of the Board, will be promoted to Executive Chairman.

Gratziani’s Success at Herbalife

As a former Herbalife independent distributor, Gratziani grew his international business into one of the company’s most successful distributorships. Over the past 32 years, he navigated various industry changes, including shifts in technology, evolving consumer trends, and increased competition. Gratziani joined Herbalife as Chief Strategy Officer in August 2023 and became President in January 2024. Since then, he has led key initiatives to reshape the business.

Michael Johnson’s Statement

Michael Johnson, Executive Chairman, commented:
“The moment Stephan joined the company, he made an immediate impact. Stephan is the right leader at the right time to drive Herbalife’s continued success. He will help us remain a leader in direct selling and health and wellness. Stephan’s leadership track record speaks for itself.”

A professional headshot of Stephan Gratziani, the CEO of Herbalife, wearing a black suit and smiling confidently.

Gratziani’s Vision for the Future

Gratziani expressed his excitement about Herbalife’s future:
“The impact we’ve made worldwide is incredible. We’re the largest active nutrition brand globally, and our position allows us to become one of the most significant health and wellness platforms. We’re more confident than ever in our business model, and we’re committed to providing value, service, and opportunities to our distributors.”

Gratziani plans to modernize the company, redefine direct selling, and integrate advanced technology with Herbalife’s powerful distributor network.

Leadership Changes and Future Plans

As part of the leadership transition, Rob Levy, currently Herbalife’s Managing Director of International Markets, will assume the role of President of Worldwide Markets starting May 1, 2025. With over 30 years at Herbalife, Levy has held various senior leadership positions and will oversee the company’s strategy, sales, and marketing across 43 global regions.

Herbalife Appoints Top Distributor Stephan Gratziani As Chief Strategy Officer

We are pleased to announce that Stephan Paulo Gratziani has been appointed to the position of Chief Strategy. Officer at Herbalife Ltd., a leading health and wellness company and community. His appointment will take effect on August 4, 2023.

Mr. Gratziani will be responsible for reporting. directly to Michael Johnson, who is the Chairman and Chief Executive Officer of the Company. He will also collaborate closely with the senior management team of the company in order to implement and promote. important strategic initiatives. These initiatives include the Herbalife One digital technology platform and business verticals. In addition to this, he will collaborate with senior executives and regional leadership in order to improve. sales training programs, encourage distributor participation, and locate prospects for expansion.

The Gratziani Family

According to Stephan Gratziani.

Mr. Gratziani tendered his resignation from the Board of Directors of the Company on August 1, 2023, and he expressed his willingness to join the Company’s workforce in the capacity of Chief Strategy Officer following his resignation. In accordance with the conflict of interest policy of the company, Mr. Gratziani consented to the suspension of his Herbalife distributorship and surrendered all rights to his distributorship revenues under the company’s marketing plan for the duration of his employment with the company, which will terminate on December 31, 2025.

The company will provide Mr. Gratziani with an award of stock appreciation rights with a grant date fair value of $5,000,000 and a base share price as of August 4, 2023. This will serve as a significant incentive for Mr. Gratziani to agree to become employed by the company.

About Herbalife

Herbalife, listed on the New York Stock Exchange under the ticker symbol HLF, has been transforming lives since 1980. The company provides high-quality nutritional products and a business opportunity to independent distributors. Herbalife’s products, backed by scientific research, are sold in over 90 markets worldwide. The company’s entrepreneurial distributors offer personalized coaching, helping clients adopt a healthier and more active lifestyle. Regarding Herbalife Limited.

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