Jim Brown, President and CEO of USANA, has been elected to the Board of Directors of the Direct Selling Association (DSA). This key appointment reflects both his personal leadership in the industry and the continued influence of USANA in global direct sales. Brown was chosen by DSA members and will serve a three-year term.
Expressing gratitude for his election, Jim Brown stated:
“I am deeply honored to serve this outstanding organization, which plays a vital role in fostering innovation and upholding integrity within the direct selling industry.”
He added:
“In my time at USANA, I’ve witnessed significant growth in the industry. Much of that progress is due to DSA’s guidance and leadership.
As the USANA CEO, Brown brings over 25 years of leadership experience, with 19 of those years at USANA in roles including President, COO, and Chief Production Officer. He is responsible for the company’s global vision, driving strategy for employees, distributors, and customers alike.
The Direct Selling Association has been at the forefront of entrepreneurship for over a century. In 2023, direct selling in the U.S. generated $36.7 billion in retail sales, supporting more than 6.1 million independent entrepreneurs who delivered personalized customer experiences across the country.
David Grimaldi, CEO of the DSA, welcomed Brown’s election:
“Jim has been a key figure at USANA and in the industry for almost two decades. His contribution will be significant. I look forward to working with Jim and the newly elected officers as we guide the future of direct selling.”
With over 30 years of trust, USANA delivers premium nutritional and wellness products. Its top-selling lines include Celavive Skincare and Active Nutrition, both known for quality and innovation. The company remains a leader in empowering healthier lifestyles around the world.
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