Steve and Gina Merritt are taking the THIS IS IT European Launch Tour to five countries in November 2026. The tour focuses on LifeWave’s X39 Human Performance Technology and the company’s new 10-10-20 Compensation Plan.
For entrepreneurs exploring LifeWave and Brand Partners looking to take a more active role, the events offer a chance to learn directly from the Merritts and bring teams into the conversation.
The tour centers on two elements the Merritts believe set LifeWave apart: its approach to Human Performance Technology and the business model that supports it. X39 will be a key topic. Guests will have the opportunity to learn about the technology, review product information, and ask questions before deciding for themselves. The emphasis is on understanding what is being shared and building informed conversations with potential customers.
The new 10-10-20 Compensation Plan will also be covered in detail. Steve and Gina will explain its structure, qualification requirements, and rank-advancement paths. They will help attendees understand how the plan relates to building a LifeWave business. Participants are encouraged to bring their most important questions and use the sessions to gain clarity on the responsibilities and work involved.
Behind the product and compensation plan is the THIS IS IT approach to leadership, training, and mentorship. The Merritts will share lessons from building their organization in the United States and explain how their support system helps teams learn, stay consistent, and develop leaders. Their goal is to help European teams apply those lessons in their own markets.
For established Brand Partners, the Merritts recommend bringing the guests and team members they want learning alongside them. For those considering LifeWave, the tour offers a chance to hear directly from Steve and Gina, who hold the rank of 3 Star Presidential, and take a closer look at the product, plan, and team support.
Five cities. Five opportunities to learn in person. Interested individuals can choose a stop, invite their team, and register at thisisitteam.com/events for venue details, local start times, and admission information. The Merritts encourage attendees to show up ready to learn and follow through with action steps after the events.
THIS IS IT is a team community focused on leadership development, education, mentorship, and personal and professional growth. Its support system provides training and resources for people building LifeWave businesses.
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