Gordon D. Hester began in the direct selling and network marketing industry more than 35 years ago as a distributor, has released The Architecture of a Direct Selling Turnaround. He achieved early field success before moving into leadership and organizational building roles. His dual experience on both the independent field side and corporate side gives him a full 360-degree view of the business model.
For approximately 25 years, Hester served as CEO of Roberti Enterprises. This conglomerate supported one of the largest global distributorships in direct selling history, closely tied to top Juice Plus+ leader Jeff Roberti. The organization grew to more than 100,000 distributors across 25+ countries and generated $8–12 billion in cumulative distributor sales. Hester handled international expansion, coaching, systems, and operations while mentoring thousands of entrepreneurs in North America, Europe, Israel, and Australia.
Hester “retired” in April 2016 but quickly returned to active work. He joined Zurvita as Chief
Innovation Officer in 2020, focusing on modernization, customer experience, technology upgrades, and culture. In 2022 he became General Manager of Sales for USA and Canada at PM-International, later serving as Chief Sales Officer of the Americas. During his time there the company reached approximately $3 billion in annual sales and maintained consistent long-term growth.
After 2016 Hester established Hester Consulting Services, LLC as a strategic advisory firm. It specializes in change management, growth strategy, competitiveness, technology innovation, marketing, regulatory compliance, and organizational transformation for direct selling and independent-contractor businesses. The firm acts as an entry point to a broader network of advisors and partners. Clients include mid-sized to large direct selling companies seeking turnaround or modernization support.
In 2018 Hester launched ShapeTech Solutions, LLC, a boutique full-stack technology firm with offices in Sarasota, Florida, and Niš, Serbia. It designs custom systems, e-commerce platforms, integrations, commission architecture, and digital tools specifically for direct selling, affiliate, and D2C models. His son Connor Hester serves as Co-Founder and CEO, leading day-to-day operations and technology strategy. Gordon remains involved as a key leader and registered agent.
Hester has served the Direct Selling Association (DSA) for over 25 years, including research, industry engagement, and government relations committees. He was in the inaugural cohort of the DSA Direct Selling Compliance Professional program. In 2025 he founded and became Executive Chairman of the Florida Direct Sellers & Consumers Coalition (FLDSCC), a 501(c)(4) advocacy group. He also sits on boards or advisory roles with the Direct Selling Education Foundation (DSEF), Association of Network Marketing Professionals (ANMP), Make-A-Wish Foundation, and Wake Forest University’s Entrepreneurial Program. He is a frequent speaker and Forbes contributor.
Hester authored Positioned Right: The Forces Shaping the Future of Direct Selling and Network Marketing (2020), which examines industry perception, customer experience, and culture. In October 2026 he released the free digital book The Architecture of a Direct Selling Turnaround. It provides diagnostics, case studies, a first-100-day action framework, and tools for leaders facing structural decline versus temporary slowdowns.
Hester Consulting and ShapeTech form a family-linked ecosystem rather than a traditional product company. Gordon leads the consulting and strategy layer; Connor leads the technology layer. The broader network includes partners focused on government relations (e.g., Ryan Chamberlin), cybersecurity, and other specialized services. There are no consumer-facing physical products. Offerings consist of strategic advisory, change-management frameworks, custom software development, training, speaking, and advocacy support. The emphasis is on helping direct selling companies modernize compensation, technology, culture, and field engagement so they remain competitive.
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