RIMAN has expanded its presence to 22 markets worldwide. The company launched operations in France, Germany and Romania on September 9. Ecuador followed on September 15. These additions mark a key step in RIMAN’s international growth across Europe and Latin America.
France, Germany and Romania join the United Kingdom, Ireland, Spain and Italy. Interest in Korean beauty continues to rise across Europe. RIMAN’s European operations are based in London. The hub provides business training, tools and events for independent Planners. Multilingual customer service and logistics support operate from the United Kingdom and Germany.
Ecuador becomes RIMAN’s sixth market in the region. It joins Mexico, Chile, Colombia, Peru and Costa Rica. Mexico serves as a key support hub. The company draws on infrastructure and experience gained from earlier regional launches.
Youngsu Hwang, Chief Sales Officer of RIMAN, described the expansion as an important milestone. He said the strategy goes beyond simply entering new markets. RIMAN is building leadership, infrastructure and regional capabilities. The goal is to create sustainable businesses while keeping each market aligned with the company’s global vision.
RIMAN was founded in South Korea in 2018 by Chairman Joonghyun Ahn. Ahn began his career as a distributor in 1994. He later launched his first cosmetics business in 1995. After more than 30 years in the industry, he created RIMAN to offer products he could confidently recommend. The company operates as an independent Korean direct-selling firm. KyungJung Kim serves as Global CEO. Youngsu Hwang leads sales. RIMAN ranks among the top direct-selling companies globally and has reported strong revenue growth since launch.
RIMAN’s portfolio includes the flagship skincare brand ICD (Incellderm), personal care brand Botalab and wellness brand Lifening. The company cultivates its proprietary ingredient, Giant BYoungPool™, an advanced Centella asiatica cultivar, at its Jeju Smart Farm. This variety received 20-year Plant Variety Protection in South Korea in 2022 and in the United States in 2025. RIMAN oversees research, cultivation and production to maintain quality and control.
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