Olive Tree People Launches “Is That Matty?” – New Hydroxytyrosol-Based Waterless Pet Brand
Venice Beach, CA Olive Tree People, Inc., a subsidiary of Oliveda International, Inc., has officially launched “Is That Matty?”, a premium hydroxytyrosol-based waterless pet care brand.
The new brand is named after Matty, the 180-pound Spanish Mastiff of Olive Tree People Founder Thomas Lommel. Known as a gentle giant who was friendly with small animals, Matty became a local celebrity in Venice Beach. People often asked, “Is that Matty?” when they saw him walking along the canals.
Matty passed away in February 2025. This brand serves as a heartfelt tribute to keep his spirit alive through innovative, high-quality pet products.
Olive Tree People aims to capitalize on the rising “pet humanization” trend. The global pet industry is projected to reach $23 billion by the end of the decade.
The company stated:
“Olive Tree People is ideally positioned to transform the pet care industry by raising awareness of the benefits of waterless grooming products for pets.”
The “Is That Matty?” line uses powerful hydroxytyrosol a natural antioxidant from olives to deliver effective, gentle, and eco-friendly care for dogs and cats. The waterless formula offers convenient grooming, cleaning, and wellness benefits without the need for traditional bathing.
The brand launches this week in the United States, with planned rollouts in Canada and Europe coming soon.
Olive Tree People, Inc. is a subsidiary of Oliveda International, Inc., specializing in advanced olive-based wellness and beauty products for humans and now pets. The company focuses on natural, science-backed hydroxytyrosol technology to deliver premium care solutions.
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