The Real Brokerage Inc. has entered into a definitive agreement to acquire RE/MAX Holdings. The deal will create a powerful new global real estate platform called Real REMAX Group.
The combination brings together Real’s advanced AI-powered brokerage platform with RE/MAX’s iconic brand and massive global network. The merged company generated approximately $2.3 billion in 2025 revenue and $157 million in EBITDA. The implied enterprise value for RE/MAX Holdings is around $880 million.
Real expects the transaction to be accretive to earnings and adjusted EBITDA margin in the first full year after closing.
“This acquisition is an important step on our journey to build a technology platform that empowers real estate professionals and improves the consumer experience,” said Tamir Poleg, Real Chairman and CEO.
He added that combining Real’s technology with RE/MAX’s global reach and franchise model will create a more innovative, productive, and connected real estate ecosystem.
RE/MAX CEO Erik Carlson stated the deal will deliver greater choice, higher productivity, and better support for agents and consumers.
Dave Liniger, RE/MAX Co-Founder and Chairman, called it “an extraordinary day” for RE/MAX and expressed confidence that Real is the right partner for the brand’s next chapter.
Tamir Poleg will serve as Chairman and CEO of the new Real REMAX Group. Real’s COO, Jenna Rozenblat, will take the role of Chief Integration Officer
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