Forever Living Products has announced a significant change in its US operations. Starting May 1, 2026, the company will officially stop all sponsorship and recruitment activities in the United States.
However, product sales and customer purchases will continue without interruption.
The decision was made under the leadership of CEO Gregg Maughan.
The company described this move as a restructuring of its US business model. The goal is to maintain product availability while reducing operational risks.
From May 2026 onward, no new Forever Business Owners (FBOs) will be allowed to join.
Additionally, existing distributors will no longer be able to sponsor new members. This marks the end of recruitment-based growth within the US market.
Several long-standing incentive programs will also be paused or discontinued. These include:
These programs have been key components of the company’s compensation structure in the past.
Forever Living explained that the decision is based on increasing regulatory complexity in the United States.
According to the company, evolving compliance requirements have created additional operational challenges. These include stricter monitoring, reporting, and structural obligations.
The company stated that continuing its previous US model could expose it to significant regulatory risks. It also raised concerns that US-specific regulations might impact its global operations.
Forever Living emphasized that this is a company-specific decision. It is aimed at protecting its international business structure.
The company believes that maintaining the previous US model is no longer feasible under current conditions.
Despite Forever Living’s decision, the US direct selling industry remains strong.
According to the World Federation of Direct Selling Associations, the United States continues to be the largest direct selling market globally.
The industry generated approximately $34.74 billion in retail sales, highlighting its continued growth and stability.
While recruitment is ending, several aspects of the business will continue:
Forever Living Products is making a major strategic shift in the US market. By ending sponsorship and recruitment, the company aims to reduce regulatory exposure and protect its global operations.
Although this marks a significant change, the company will continue focusing on product sales and customer satisfaction in the United States.
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