Deborah K. Heisz has been appointed Chief Executive Officer of Rexair LLC, the Troy, Michigan–based company best known for manufacturing the Rainbow® Cleaning System.
According to industry reporting dated February 26, 2026, Heisz transitioned into the role after serving as Co-CEO of Neora (formerly Nerium International).
Her appointment marks a significant leadership move within the direct selling sector, bringing a seasoned executive and media pioneer into the top role at a long-established product-centric company.
Deborah K. Heisz began her direct selling career at Success Partners, where she played a key role in building publishing and media platforms that supported the industry.
She is widely recognized as:
Her media and communications background gave her a unique vantage point across multiple companies and leadership teams before stepping fully into executive operations.
Heisz later moved into senior operational leadership at Nerium International, which rebranded to Neora.
Her tenure included:
The period also included a lengthy legal battle involving the Federal Trade Commission (FTC). According to industry coverage, the court ultimately ruled in Neora’s favor as described by the publication, concluding a multi-year legal dispute.
Rexair is the manufacturer of the Rainbow® Cleaning System, a water-based home cleaning system sold through a direct selling distribution model.
Key facts about the company:
Rexair represents one of the longest-standing product-driven direct selling businesses globally.
Heisz’s appointment suggests a strategic emphasis on:
Bringing a leader with deep direct selling, media, and executive transformation experience into a heritage manufacturing-based company signals potential structural and strategic evolution.
Industry observers will likely watch for:
Global expansion initiatives
The Bundesverband Direktvertrieb Deutschland e.V. (BDD) has announced the launch of its WissenschaftsAward 2026, inviting students and early-career researchers to submit academic work focused on direct selling and/or social selling.
The initiative aims to strengthen collaboration between academia and the direct selling industry in Germany.
The WissenschaftsAward 2026 includes:
Prize money of up to €1,500
Invitation to attend the Direct Selling Congress in Potsdam
On-stage recognition at the industry event
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June 1, 2026
The award is open to:
The selection process is conducted by BDD’s scientific advisory board, which is described as including professors from 15 universities.
The announcement includes commentary from:
The award reflects an ongoing effort to deepen research-backed insights into direct selling business models, legal frameworks, and digital transformation trends.
By promoting structured academic engagement, the BDD is:
As social commerce and hybrid distribution models continue evolving, academic contributions can help shape regulatory clarity, strategic innovation, and sustainable growth frameworks.
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