Dallas, Texas – Mary Kay Inc., a globally recognized leader in direct sales and beauty innovation, closed out 2025 on a remarkable high note. The company earned a total of 25 corporate reputation awards worldwide, reinforcing its strong commitment to excellence, innovation, sustainability, and customer satisfaction.
Entering 2026 with impressive momentum, Mary Kay achieved a major milestone by securing the #2 position on a prestigious Best Customer Service ranking, a testament to its unwavering focus on delivering exceptional customer experiences.
Throughout 2025, Mary Kay demonstrated outstanding performance across multiple areas, including:
The accumulation of 25 global awards highlights Mary Kay’s dedication to maintaining high standards in every aspect of its operations. From product development to community outreach, the company continues to strengthen its reputation as a trusted name in beauty and skincare.
Karen Cornejo has been promoted to Vice President of Operations for the SEA Pacific Region, overseeing Sunrider’s operations across Asia-Pacific markets. With over 20 years of experience in the direct selling industry, Ms. Cornejo is recognized for strategic business development, team leadership, and driving market growth.
Ryan Rogers, CEO of Mary Kay Inc., emphasized the importance of human connection in the company’s success. He highlighted that every customer interaction is an opportunity to make individuals feel appreciated and understood.
According to Rogers, achieving the second-highest ranking in customer service is a powerful validation of the company’s values-driven culture. He credited the success to the dedication of Independent Beauty Consultants, customer service teams, and the organization’s long-standing philosophy centered on service and meaningful relationships.
The latest recognition also reflects a year of strategic business transformation for Mary Kay. By combining innovation with a personalized approach, the company continues to evolve while staying true to its founding principles.
With millions of customer evaluations contributing to the rankings and thousands of brands assessed globally, securing a top-tier position demonstrates the strong loyalty and satisfaction Mary Kay enjoys among its customers.
As Mary Kay steps into 2026, the company does so with strengthened credibility and renewed energy. The 25 corporate reputation awards earned in 2025, along with its #2 customer service distinction, position Mary Kay for continued growth and leadership in the beauty industry.
Through innovation, sustainability, and a relentless commitment to customer satisfaction, Mary Kay remains focused on delivering unforgettable beauty experiences worldwide.
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