USANA Health Sciences (NYSE: USNA) has entered 2026 with a powerful message: growth, stability, and execution. On January 8, 2026, the company announced the return of Kevin Guest as Chief Executive Officer, effective immediately, alongside his continued role as Chairman of the Board. This leadership move reflects USANA’s clear intent to accelerate strategic priorities and deepen alignment across teams, partners, and the global field.
Guest’s return follows a well-structured leadership timeline:
This is not a shakeup; it’s a strategic return of a seasoned leader with deep institutional knowledge, field relationships, and a track record of delivering results.
Promotional takeaway: “Proven leadership returning at the right moment for decisive execution.”
The Board emphasized that this change aims to accelerate long-term growth opportunities and sharpen execution. Guest brings not only decades of experience but also strong field-first credibility, a point highlighted explicitly in the announcement.
Key strengths:
Promotional takeaway: “Leadership that understands the field and drives performance.”
USANA is evolving. Alongside its powerful core direct-selling model, the company has expanded into direct-to-consumer (D2C) through its acquisition of a 78.8% stake in Hiya Health Products, a subscription-based health brand.
This strategic move creates a multi-engine growth story:
Promotional takeaway: “USANA is diversifying smartly,without losing its identity.”
In another confidence booster, USANA Malaysia was ranked the #1 Combination Dietary Supplement Brand for the 8th consecutive year by Euromonitor.
This achievement highlights:
Promotional takeaway: “Credibility that wins year after year.”
Kevin Guest isn’t just known for operational expertise; his leadership philosophy adds depth. Just days before the CEO announcement, USANA spotlighted his values: resilience, curiosity, purpose, and service.
Notably, proceeds from Guest’s book continue to support the USANA Foundation, which has now provided 112+ million meals globally.
Promotional takeaway: “Purpose-led leadership with a global impact.”
Here are ready-to-use talking points for your emails, posts, or presentations:
Founded in 1992, USANA Health Sciences develops and manufactures science-based nutritional products, food supplements, and personal care items. With a broad international footprint and commitment to product quality, USANA continues to be a trusted name in health and wellness.
In a business environment that demands both speed and stability, USANA is sending a clear signal: the company is not only ready to grow, it’s also ready to lead. With Kevin Guest back at the helm and a diversified channel strategy in motion, 2026 is shaping up to be a year of bold execution, brand trust, and purpose-driven expansion.
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