Shaklee has announced one of the most significant growth milestones in its 70-year history, marking a truly record-breaking phase for the iconic wellness company. With strong performance across North America, rapid community expansion, product-led innovation, and accelerating global reach, Shaklee’s recent momentum signals more than a short-term surge; it reflects a structurally strong and sustainable growth trajectory.
In November, Shaklee reported an impressive 29% year-over-year growth across the United States and Canada, positioning the company among the fastest-growing players in the wellness and nutrition space. At a time when competition is intense and consumer trust is hard-won, this level of growth reflects rising confidence in Shaklee’s science-backed products and long-standing reputation for quality.
Rather than being driven by short-term promotions, the results point to consistent demand and a loyal customer base that continues to expand. The data suggests Shaklee’s growth is built on strong fundamentals, not seasonal spikes.
Beyond financial performance, Shaklee’s Live Age Free movement has emerged as a significant growth engine. Over the past year, the company recorded a 43% increase in new enrollments, with more than 200,000 people joining the Shaklee community.
This rapid expansion highlights the power of a mission-driven brand. The Live Age Free philosophy resonates with consumers seeking long-term vitality, preventative wellness, and lifestyle solutions rooted in science. Such community-led growth often reflects high product satisfaction, strong word-of-mouth, and an ecosystem that is easy for new members to engage with.
Product innovation continues to play a critical role in sustaining Shaklee’s momentum. The launch of Shaklee Sparkling Protein in October proved to be a standout success, selling out at a record pace and returning to market due to strong consumer demand. The product aligns with Shaklee’s modern longevity positioning by combining nutrition, convenience, and taste in a format that appeals to today’s wellness-focused consumers.
Further strengthening its portfolio, Shaklee acquired product rights from Modere, including Liquid BioCell Collagen and Trim. The impact was immediate. Liquid BioCell quickly secured a position among Shaklee’s top ten best-selling products, reinforcing the company’s leadership in functional and beauty-from-within wellness solutions.
Shaklee’s growth story extends well beyond North America. Continued momentum in Asia and the successful launch of the Australian market demonstrate confidence in the brand’s global scalability. These expansions are supported by Shaklee’s strong operational foundation and decades of experience in international wellness markets.
Equally important is Shaklee’s credibility. The company highlights 110+ published clinical studies, underscoring its commitment to science-based formulations. In addition, Shaklee has long been recognized for its sustainability leadership, including early adoption of climate-neutral and net-zero initiatives, an increasingly important factor for today’s conscious consumers.
Commenting on the company’s performance, Chairman and CEO Roger Barnett emphasized that the growth reflects the strength of Shaklee’s global community, leadership in longevity science, and dedication to clinically proven, transformative products. He noted that innovations such as Sparkling Protein and Liquid BioCell are positioning the company to enter its 70th year stronger than ever, with a clear mission to help millions of people live age-free.
Shaklee’s record-breaking growth is not the result of a single factor but a combination of trusted science, product innovation, community engagement, and global expansion. With strong momentum across multiple markets and a clear long-term vision, Shaklee appears well-positioned to continue shaping the future of wellness while staying true to its legacy of helping people live healthier, longer lives.
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