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WFDSA 2024 Global Retail Sales Report Insights

WFDSA 2024 Global Retail Sales Report Highlights

The 2024 WFDSA Global Retail Sales Report reveals a steady global retail sales figure of $163.9 billion, showing minimal change compared to 2023. This reflects a stable market with significant regional differences and sectoral growth.

Top 10 Markets

The leading markets include the U.S., Germany, China, Korea, Malaysia, Japan, Brazil, Mexico, France, and Taiwan, dominating the global sales landscape.

Biggest Movers

  • Increased: Argentina, China, Colombia, Malaysia, Russia, and the UK saw notable sales growth.

  • Decreased: Canada, Indonesia, Japan, Korea, and Thailand experienced a decline in sales.
WFDSA 2024 Global Annual Direct Selling Statistical Data Report

Sales Breakdown

Twenty-one key markets recorded over $1 billion in sales, collectively accounting for 92% of global sales, highlighting the dominance of major regions.

Regional Distribution

  • Asia/Pacific: 40.3%

  • Americas: 37.3%

  • Europe: 21.6%

  • Africa/Middle East: 0.08%

Key Sectors

  • Wellness

  • Cosmetics & Personal Care

  • Household Goods & Durables

Independent Contractors

The number of independent contractors worldwide has reached 104.3 million, growing by 0.1% compared to the previous year.

Gender and Age Breakdown

  • Gender: 72.1% of the independent contractors are female.

  • Age Distribution:

    • 18-24: 6.9%

    • 25-34: 16.4%

    • 35-44: 24.1%

    • 45-54: 24.1%

    • 55-64: 18.1%

    • 65+: 10.3%

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