In one of the most strategic leadership developments of the year, 4Life officially promoted Chase Holm to Vice President of Sales and Training for the USA, Canada, and the Caribbean. The announcement, made by Chief Sales Officer Preston Richards, positions Chase at the heart of 4Life’s largest and most influential region, signalling a fresh chapter of growth, stability, and field-focused leadership.
For Affiliates, team leaders, and the broader direct selling community, this move represents far more than a job title change. It marks a commitment to stronger training systems, clearer compensation education, and a deeper understanding of the field.
In North America, 4Life’s customer base and Affiliate networks are incredibly diverse, multilingual, and rapidly evolving. To sustain growth, the company needs a leader who understands:
Chase checks every box, with nearly 20 years of inside experience.
The USA is 4Life’s almost significant global market, while Canada and the Caribbean are among the fastest-growing. Strengthening leadership here creates a ripple effect throughout the entire company.
This is a strategic move, not just a promotion.
This reporting structure shows Chase’s role is deeply operational, directly connected to market performance.
Strategic Impact on The SA, Canada, and the Caribbean
Chase will:
He’ll also collaborate with Nao Lau, VP of Sales & GM of Colombia, to support Central American markets.
If there is one word to describe Chase’s journey, it is homegrown excellence.
From Customer Service to Global Leadership
Joining 4Life in November 2005, Chase moved through a remarkable series of roles:
This is the story of someone who worked their way up, learning the field, systems, and customers from day one.
Education & Skill Development
Chase holds a Bachelor of Science in Business Administration from the University of Utah, providing a strong academic foundation for leadership, analytics, and team management.
4Life’s CSO, Preston Richards, highlighted Chase’s strengths in:
This matters because field leaders often struggle with onboarding and clarity; Chase understands those challenges intimately.
Compensation Plan Education & Bilingual Strength
Chase is well-known inside 4Life for:
Plus, he is fluent in Spanish, giving him a strong communication advantage across:
Collaboration with Central America Markets
Chase’s new role includes close collaboration with Nao Lau (VP of Sales & GM of Colombia), connecting sales and training strategies across the Americas.
This benefits teams who operate in both regions.
Expect more:
Chase has firsthand experience identifying where Affiliates get stuck.
Clearer Compensation Plan Guidance
Affiliates often say, “If only someone could explain the plan clearly.”
Now they have someone.
More Bilingual & Localised Market Support
With Chase’s Spanish fluency, 4Life can:
This reflects the real diversity of today’s field.
Long-Term Stability & Trust
Few companies promote from within as consistently as 4Life.
Chase’s nearly 20-year journey is proof that:
This builds confidence among Affiliates and customers.
To understand the significance of Chase’s promotion, it helps to remember who 4Life is.
Science-Backed Products & Transfer Factor Leadership
4Life is globally known as:
“The Immune System Company”
Its products are based on 4Life Transfer Factor, backed by:
This gives Affiliates a strong product foundation.
Global Presence in 70+ Markets
Founded in 1998 by David and Bianca Lisonbee, 4Life now operates in:
This allows leaders to expand internationally with confidence.
Awards, Innovation, and Positive Work Culture
Recognition includes:
This stability gives leaders long-term confidence in the brand.
Here are the best storytelling angles you can use when promoting this leadership update:
Leadership Growth Story
“From customer service desk to Vice President, Chase’s 20-year rise represents 4Life’s commitment to developing leaders from within.”
Market Expansion Story
“The SA is 4Life’s largest market, and this promotion strengthens the company’s heart.”
Science + Service + Stability Narrative
“Backed by science, global presence, and a culture built on service, 4Life continues to empower the field with strong leadership.”
The promotion of Chase Holm to Vice President of Sales and Training at 4Life is a strategic move that strengthens leadership where it matters most, in the company’s largest and most dynamic markets. His unique combination of field understanding, operational experience, and bilingual communication makes him the ideal person to lead 4Life into a new era of growth, training excellence, and market expansion.
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