The Thermomix® TM7 has become one of the most talked-about kitchen innovations of 2025 and for good reason. Within months of its global reveal, it earned top-tier design and marketing awards, broke Vorwerk’s 142-year sales record, and positioned itself as one of the most advanced innovative cooking systems ever created.
When Vorwerk unveiled the Thermomix® TM7, it wasn’t just another product release. It was the result of six years of intensive development, over €170 million in investment, and a mission to redesign the future of home cooking.
Think of it as a professional chef’s workstation, an AI-ready assistant, and an all-in-one appliance rolled into one sleek black machine.
At first glance, the TM7 looks modern and elegant, but the real magic lies in its technology, power, and user experience. With new cooking modes, a larger screen, and future-ready software, it is built to last for years.
Larger 10-Inch Touch Display for Easier Guided Cooking
The TM7 introduces a massive 10-inch HD display, a considerable upgrade from the TM6’s 6.8-inch screen.
Why it matters:
It’s beneficial for families, beginners, and visual learners.
Under the hood, the TM7 is faster, smoother, and more responsive thanks to:
This makes recipes load instantly, and transitions feel effortless.
High-Temperature Cooking & Open-Lid Modes
One of the most significant breakthroughs is the TM7’s open cooking capability.
You can now:
For many chefs, this is a game-changer, creating textures previously impossible on older models.
AI-Ready Cooking Capabilities
Vorwerk confirmed investing in future AI updates, including:
The TM7 is literally built to grow smarter over time.
Sleek All-Black Design & Quieter Operation
A bold new look sets the TM7 apart:
It’s stylish enough to sit proudly on any countertop.
Guided Cooking for Beginners & Experts
The TM7 seamlessly integrates with Cookidoo®, Vorwerk’s recipe platform featuring:
Whether you’re a beginner or an expert chef, Cookidoo® helps you cook with confidence.
The Thermomix® TM7 didn’t just launch; it dominated award stages worldwide.
Effie Awards & PR Report Award Wins
The TM7 earned:
These awards highlight the effectiveness and global impact of the TM7’s launch strategy.
Red Dot, UX Design Award & Plus X Certifications
The TM7 swept major design and innovation awards:
This recognition confirms the TM7 as one of the most advanced kitchen technologies available.
860,000 Pre-Orders: A Historic Milestone
Within weeks of launch:
This is almost unheard of for a high-end kitchen appliance.
A Community-Powered Global Launch Strategy
The TM7 launch wasn’t just corporate, it was community-driven.
The February 14, 202,5, event in Berlin included:
Thirobustul network helped the TM7 go viral across families, cooking groups, and online communities.
Promoting the TM7 becomes easier when you rely on facts, awards, and results.
Stronger Marketing Storytelling
You can confidently say:
This builds credibility instantly.
Proof of Product–Market Fit & Customer Trust
860,000+ people pre-ordering a premium product is strong evidence that:
Europe’s #1 Direct Selling Company
Vorwerk is a major global brand with:
This stability gives promoters strong backup.
140+ Years of Innovation & Global Reach
Founded in 1883, Vorwerk is one of the oldest family-owned businesses in Germany. Their commitment to design, engineering, and customer trust is directly reflected in the TM7.
Innovation Angle
“Developed over six years with €170M+ in R&D, bringing restaurant-level precision into homes.”
Design & UX Angle
“Award-winning interface and 10-inch touch display for seamless, intuitive cooking.”
Community & Launch Success Angle
“Most successful product launch in Vorwerk’s 142-year history.”
Corporate Strength Angle
“Backed by Europe’s #1 direct selling company.”
The Thermomix® TM7 is more than a smart cooker; it’s a global cooking movement backed by award-winning design, advanced technology, and a powerful community. With record-breaking pre-orders and worldwide recognition, the TM7 has secured its place as one of the most innovative kitchen systems of the decade.
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