Hy Cite Enterprises is one of the most trusted and long-standing direct selling companies in the home and kitchen solutions industry. With more than 65 years of experience, the company has built a powerful reputation through its flagship brand Royal Prestige, offering premium cookware, filtration systems, tableware, and advanced home solutions loved by families across the Americas. Now visit MLM Ranks.
From its strong roots in Wisconsin to its global expansion, Hy Cite Enterprises continues to stand as a symbol of stability, innovation, and integrity.
Founding Vision of Peter O. Johnson
The company was founded in 1959 by Peter O. Johnson, a visionary entrepreneur who believed families deserved premium, long-lasting cookware. His mission was simple:
Create products that last a lifetime and empower people to build successful careers through direct selling.
Expansion Across the Americas
What began as a small cookware company soon grew into a major brand across the United States, Mexico, Colombia, the Dominican Republic and other Latin American countries.
Today, the company operates in 7+ countries with 1,400+ employees and 8,000+ independent distributors, making it a global name in the direct selling space.
Transition From Family Leadership to Professional Management
After decades of leadership by the Johnson family, Hy Cite entered a new era by bringing in seasoned global executives like Paulo Moledo.
This smooth transition reflects strong governance and a long-term growth mindset.
Royal Prestige is the heart of the company, a premium lifestyle brand offering:
Premium Home, Kitchen and Wellness Solutions
Every product is designed to improve daily life, promote healthy cooking, and last for decades.
Health-Focused & Long-Lasting Product Philosophy
Royal Prestige products are known for:
The Johnson Family Legacy
The Johnson family has played a crucial role in the success of Hy Cite Enterprises.
Erik Johnson – Executive Chairman
Erik Johnson joined the company full-time in 1995 after working with Procter & Gamble.
He became CEO in 2000 and spent more than 20 years expanding Hy Cite globally.
Under his leadership:
In 2022, he became Executive Chairman of the Board.
Peter Johnson Jr. – Vice Chairman
Peter has been part of the company since 1984, growing through multiple roles while overseeing finance and operations. He served as President and COO and now continues his leadership as Vice Chairman.
Paulo Moledo – CEO & President
A respected executive with experience at Avon, AOL, Revlon, and Ford, Paulo brings global expertise, especially in Latin America.
His leadership emphasizes:
Since joining, Hy Cite has seen record growth and a renewed global impact.
Glenn Johnston – COO & CFO
Expert in finance and operations with over 20 years of experience. Glenn oversees:
Daniela Ortiz – Chief Marketing Officer
With 20+ years of experience at top global brands, Daniela drives marketing, digital strategy, and commercial innovation.
Jessica J. Marquez – Chief Legal Officer
Jessica leads legal, compliance, ESG, and government relations with strong expertise in risk management.
Phil Smart – Chief Information Officer
Responsible for digital transformation, IT innovation, and enterprise systems.
Juan Carlos Franco – Chief Sales Officer
With 35+ years of sales leadership, Juan Carlos leads global sales teams and has delivered record-breaking results.
The company uses a relationship-driven model to reach households directly through highly trained independent distributors.
Zero-Investment Distributor Opportunity
A major highlight:
New distributors don’t need to invest in inventory upfront, which reduces financial risk.
Strong Support System
Distributors receive:
Premium Pricing and Value Proposition
Products are premium-priced but backed by:
Hy Cite has a strong presence in:
The brand is especially trusted among Hispanic and Latin American households, where it is seen as a symbol of quality and opportunity.
Royal Prestige offers:
Customers benefit from:
Employees report:
Hy Cite previously partnered with Palladium Equity Partners, a respected private equity firm, which is a strong sign of financial credibility.
Later, the company redeemed the investment and returned to full private ownership under the Johnson family and management.
This demonstrates:
In 2024, Hy Cite received the Bravo Impact Award from Direct Selling News, recognizing:
The brand is also consistently featured in global direct selling rankings.
The company maintains a transparent and detailed privacy policy.
Data Collection Practices
Hy Cite collects:
Users can manage cookie settings through:
The company provides tailored privacy processes for:
Hy Cite uses:
Users may request:
Hy Cite Enterprises stands as a true example of long-term success built on quality, trust, and innovation. With strong leadership, premium products, a proven business model, and profound community impact, the company remains a respected global name in direct selling.
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