In an era dominated by AI algorithms, automation, and remote engagement, one initiative is defying the digital tide: Project 100 by BE Club (Blue Edge). Between September 15 and October 20, 2025, this ambitious leadership movement conducted 130 live events across 8 European countries, gathering over 8,000 entrepreneurs, professionals, and aspiring leaders under one shared vision:
“People First, Money Follows.”
At its core, Project 100 represents a reawakening of human connection in business, proof that in-person mentorship, empathy, and authentic leadership still matter, even in a tech-saturated marketplace.
Unlike conventional sales rallies, Project 100 isn’t about aggressive recruitment or short-term revenue. Instead, it’s a values-based leadership program centered on community, authenticity, and growth.
The initiative emphasizes human reconnection as the foundation of entrepreneurship, teaching participants that sustainable success begins with service, humility, and people-focused leadership.
Spanning Italy, Greece, the UK, Spain, Portugal, Bulgaria, the Czech Republic, and Slovakia, Project 100 orchestrated a record-breaking network of leadership summits. More than 30 international speakers, many at Diamond rank or higher, delivered motivational training, business strategy workshops, and public speaking sessions, creating one of Europe’s largest face-to-face leadership events in the network marketing sector.
BE Club was founded by Moyn, Monir, and Ehsaan Islam, visionary entrepreneurs blending technology, education, and finance in a direct selling format. The company’s products span forex, crypto, AI tools, and digital education, positioning BE as both a tech innovator and training platform for aspiring entrepreneurs. Interestingly, BE’s roots in digital entrepreneurship give Project 100 a unique edge. While the company operates in online domains, this initiative demonstrates its commitment to balance digital scale with human touch, a model supported by leadership theorists like Bill George (2007), who argue that authentic leadership is built through personal connection, not technology alone.
The pandemic normalized remote communication, but it also created emotional distance. Project 100’s human-centric model reignites the lost art of in-person mentorship—allowing emerging leaders to experience empathy, energy, and presence, which no Zoom session can replicate. According to Wiederhold (2021), face-to-face interactions are vital for psychological well-being and social trust restoration after years of isolation. Project 100 fulfills this human need, transforming leadership training into a collective healing and growth experience.
Research in the Journal of Business Research confirms that emotional engagement in live events amplifies loyalty, referrals, and lifetime customer value. Project 100 thrives on that principle, each session n designed to create immersion and inspiration rather than mere instruction.
Authentic Leadership in Volatile Times (George et al., 2007)
BE’s philosophy mirrors authentic leadership theory; leaders who connect emotionally and communicate openly foster stronger followership, especially in uncertain times.
Experiential Learning and Personal Transformation (Kolb, 1984)
Kolb’s experiential learning model suggests that real transformation happens through lived experience. By incorporating workshops, speeches, and personal storytelling, Project 100 moves beyond theory to embodied learning.
Post-Pandemic Relevance of Human Interaction (Wiederhold, 2021)
The academic consensus is clear: real-world events fulfill emotional and professional needs that digital systems cannot. Project 100’s overwhelming attendance proves the demand for human reconnection in a virtualized world.
Empowering Local Leaders in Italy, Greece, Spain, and Beyond
From Rome to Athens and Madrid to Prague, Project 100 created localized hubs of inspiration. Each country hosted its own leadership teams, encouraging regional autonomy and empowerment, a vital component of sustainable network growth.
The “Become a Speaker” Program: Building Courage and Confidence
A standout success was BE’s “Become a Speaker” program, which trained participants to overcome stage fear and find their public voice. Dozens of first-time speakers took the stage, symbolizing BE’s core message: leadership begins when you speak your truth.
Project 100 stands as a testament to the timeless truth that leadership begins with people, not positions. In an era obsessed with automation and virtual engagement, BE Club’s initiative rekindles the essence of authentic, in-person mentorship, reminding the business world that growth rooted in empathy, humility, and shared experience is the only kind that truly lasts. By combining structured leadership development with emotional intelligence and experiential learning, Project 100 has transcended the boundaries of a typical corporate event to become a movement of reconnection. Its legacy will not just be measured in rank advancements or attendance numbers, but in the renewed sense of purpose, belonging, and human spirit it has reignited across Europe and soon, the world.
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