The CAF and QNET Partnership Renewal 2025–2026 marks a powerful continuation of one of Africa’s most influential collaborations between sports and business. Signed in Casablanca, Morocco, on November 3, 2025, the agreement reaffirms QNET’s long-standing commitment to empowering African football and uplifting communities across the continent.
This renewed deal extends to major tournaments, including the TotalEnergies CAF Champions League, the CAF Confederation Cup, and the CAF Super Cup, symbolizing not just sponsorship but shared purpose.
The partnership renewal underscores a multi-dimensional strategy that combines financial investment, community impact, and brand engagement. QNET, a global direct-selling company, will continue to leverage its RYTHM (Raise Yourself To Help Mankind) philosophy to fuel youth empowerment and social progress through football.
CAF, on its part, has allocated over USD 13 million in logistical and operational funding for participating clubs, a record-breaking investment aimed at strengthening the competitiveness of African interclub football.
The signing, led by CAF General Secretary Véron Mosengo-Omba and QNET’s Sub-Saharan Africa Director Cherif B. Abdoulayede, marked more than a renewal; it reaffirmed trust, continuity, and a shared vision for Africa’s sporting future.
As Mosengo-Omba stated, “Record club participation is thanks to investments in interclub football,” while QNET’s leadership emphasized that this partnership “celebrates African talent, inspiring communities and opportunity.”
From First Sponsorship to Continental Expansion
Since 2018, QNET has been a prominent Official Direct Selling Partner for CAF competitions. What began as a simple sponsorship has evolved into a pan-African empowerment platform, integrating wellness, education, and sports excellence.
Shared Vision: Sports, Empowerment, and Community Growth
Both CAF and QNET believe that football is more than a game; it’s a vehicle for transformation. Through CSR programs, skill-building workshops, and community outreach, their collaboration bridges the gap between corporate social responsibility (CSR) and grassroots development.
Scope and Coverage of the Renewal
The new partnership covers three flagship tournaments:
QNET will maintain branding visibility across stadiums, digital platforms, and community activations.
Key Signatories and Their Roles
QNET’s USD 13 Million Commitment to CAF Clubs
CAF announced that USD 13 million would be distributed among clubs to enhance operational readiness, travel, logistics, and grassroots development projects, a move set to boost performance quality across competitions.
The renewed deal focuses heavily on grassroots upliftment, aiming to provide young players with training resources, mentorship, and improved local infrastructure. This investment supports CAF’s mission to build self-sustaining football ecosystems across African nations.
Fan-Centric Programs and CSR Integration
Expect to see QNET-led fan zones, school initiatives, and football clinics designed to bring fans closer to the sport. The integration of community events and wellness programs bridges the corporate and sporting worlds with authentic local engagement.
The RYTHM Foundation: Raising Communities Through Football
Through QNET’s RYTHM Foundation, numerous social impact projects have already been launched, from youth leadership programs to health and wellness drives. These initiatives emphasize QNET’s belief in business “with a heart and purpose.”
Founded in 1998, QNET operates through a direct-selling business model, empowering entrepreneurs worldwide with health, wellness, and lifestyle products. It operates in over 25 countries, with Africa emerging as one of its fastest-growing regions.
Health, Wellness, and Lifestyle as Brand Pillars
QNET’s product portfolio, spanning nutritional supplements, homecare devices, skincare, and personal development, complements the health-driven values of football, making the partnership both strategic and symbolic.
QNET’s Global Partnerships: Manchester City FC and Beyond
QNET’s collaboration with Manchester City FC since 2014 demonstrates its global commitment to sports excellence and community empowerment. Its CAF partnership further strengthens its presence in emerging markets.
CAF’s 2025–26 season has already seen record participation in qualifiers, signaling unprecedented engagement from clubs across the continent. The USD 13 million fund directly supports these clubs, reducing logistical barriers and promoting fair play.
CAF’s Grassroots Development Strategy
CAF’s broader mission involves developing local academies, investing in women’s football, and improving youth league structures, ensuring long-term sustainability of the sport.
The CAF–QNET partnership aligns perfectly with Africa’s demographic realities, a youthful population seeking skill-based opportunities. Football and entrepreneurship combined can transform livelihoods and nurture leadership.
Strengthening the Sports Economy Across Africa
The financial influx boosts club operations, infrastructure, and job creation, positioning football as a legitimate driver of economic progress.
CSR in Action: QNET’s Impact Beyond the Pitch
QNET’s initiatives extend beyond tournaments, including educational programs, community health projects, and entrepreneurship workshops, all embodying the company’s purpose-driven identity.
Corporate partnerships in sports are evolving. Today’s successful sponsorships merge business objectives with measurable social outcomes, a formula that QNET and CAF have mastered.
Brand Building Through Purpose-Led Partnerships
For QNET, sports sponsorship isn’t just about visibility; it values visibility. The brand gains authenticity by investing in local progress rather than mere advertising.
Regulatory and Market Considerations in African Direct Selling
Operating within Africa’s diverse regulatory environment demands transparency and education. QNET continues to engage governments and consumer bodies to build an understanding of ethical direct selling.
The Road Ahead: 2026 and Beyond
The partnership’s next phase could include:
Measuring Long-Term ROI and Community Impact
While brand exposure is evident, the true ROI will be measured through lives impacted, communities empowered, and clubs elevated metrics that go beyond profit into purpose.
The CAF and QNET Partnership Renewal 2025–2026 is more than a sponsorship; it’s a movement that merges sports, social development, and entrepreneurship.
By investing in Africa’s youth and football infrastructure, QNET and CAF are shaping a future where sports empower societies, inspire hope, and create unity across borders.
This partnership stands as a testament to the power of purpose-driven business, showing how global brands can contribute meaningfully to Africa’s progress both on and off the field.
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