Zinzino, the Scandinavian pioneer in wellness and test-based nutrition, has entered a transformative new chapter with its Vision 2025 event, a four-day global celebration in Oslo, Norway that drew nearly 5,000 attendees and thousands more online.
This milestone marked 20 years of innovation, underscoring Zinzino’s mission to “bring the world back in balance.”
The event went beyond celebration. It represented a strategic relaunch blending science, community, and technology to establish Zinzino as a global leader in personalized, diagnostic-based health solutions.
The health industry is moving from general supplementation toward evidence-based personalization. Test-based nutrition allows individuals to assess their unique biological markers before taking supplements, thus ensuring precision over assumption.
Zinzino’s mission fits squarely into this revolution. Its innovative testing models, like the BalanceTest and the newly unveiled Gut Health Test, rely on biomarker data from a single drop of blood, offering personalized nutritional recommendations grounded in science.
Market Growth and Global Demand for Personalized Health Solutions
The global personalized nutrition market is projected to exceed $24 billion by 2030, driven by digital health and consumer demand for precision wellness.
Zinzino’s model, combining scientific testing with direct sales, places it at the crossroads of health-tech and entrepreneurship, a space few companies currently dominate.
Held at The Qube, Oslo, from October 9–12, 2025, Vision 2025 was one of Zinzino’s largest global conventions. Attendees experienced immersive presentations, science showcases, and leadership recognition ceremonies.
Keynote Messages: Leadership, Empowerment, and Innovation
Co-founder Ørjan Sæle, CEO Dag Bergheim Pettersen, and global influencers such as Terri Brady and Orrin Woodward emphasized empowerment, innovation, and community. The event celebrated not just financial success but the shared belief in purpose-driven wellness.
Dubbed a “moon landing” in test-based nutrition, Zinzino’s Gut Health Test was developed in collaboration with Dr. Colin Robertson, Dr. Martina Torrissen, and Dr. Paul Clayton, respected names in human performance and nutritional science.
How the Gut Health Test Works: One Drop, Infinite Insights
Unlike traditional stool-based gut tests, Zinzino’s approach uses a single drop of blood to measure gut metabolic behavior and microbiome activity.
This simplicity could revolutionize preventative care, offering users actionable health data without medical intervention.
Implications for Preventive Healthcare
By combining diagnostics with personalized product recommendations, Zinzino blurs the line between wellness and biotechnology. This approach has the potential to reduce lifestyle-related diseases through early detection and intervention.
Zinzino’s aggressive expansion underscores its ambition to become a holistic wellness conglomerate. Its acquisitions span multiple health-tech sectors, ensuring vertical integration from production to personalized delivery.
Key Acquisitions: Truvy, Bodē Pro, Valentus, and Xelliss
In recent years, Zinzino has acquired:
These moves strengthen its market share in both nutrition and digital health.
Subsidiaries Strengthening Scientific Credibility
With entities like BioActive Foods AS, Faun Pharma AS, and HANZZ+HEIDII, Zinzino ensures in-house production and scientific quality control, rare advantages in the direct sales industry.
The “Test–Don’t Guess” Philosophy
Unlike conventional MLM brands, Zinzino’s approach is rooted in scientific validation. The “Test–Don’t Guess” slogan defines a new generation of evidence-based entrepreneurship where partners sell data-backed wellness solutions, not assumptions.
Building Credibility in Network Marketing Through Science
Being publicly listed on Nasdaq First North Premier Growth Market (ZZ-B.ST) gives Zinzino an edge in transparency and accountability, further legitimizing the science-first MLM model.
Educational Impact in India and Global CSR Vision
Through its Zinzino Gives Back initiative, the company funds educational programs in India in partnership with Glocal Aid.
Every Vision 2025 ticket sold contributed to this cause, demonstrating how business growth and social impact can coexist.
Awards and Global Recognition: Celebrating Leadership and Growth
At the Saturday Gala Night, leaders like Larry Raskin, Sven Goebel, and Hilde Rismyhr Sæle were honored for global achievements.
The event highlighted that Zinzino’s success lies not only in science but also in community and leadership development.
Tech Integration in Nutrition and Preventive Health
The next frontier for Zinzino lies in AI-driven diagnostics enabling predictive analytics, lifestyle tracking, and real-time feedback.
Zinzino’s Position in the Competitive Health-Tech Landscape
As competitors like Viome, Thorne, and InsideTracker expand, Zinzino’s direct sales model and public listing provide a unique hybrid advantage, merging entrepreneurship with evidence-based science.
Zinzino stands at the crossroads of science, entrepreneurship, and global impact. Vision 2025 was not just an event; it was a declaration of intent.
By integrating biotech innovation, philanthropy, and direct sales, the company is pioneering a new era in test-based nutrition.
As Zinzino steps into its third decade, it’s clear: the future of wellness will be personalized, preventative, and powered by science.
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