For the first time, DSA CEO Dave Grimaldithe head of the most powerful regulatory voice in the direct selling worldjoined forces live on the Legacy Leadership Show with ANMP board members Lisa Grossmann, Donna Johnson, and Tom Chenault.
This isn’t just another interview’s a watershed moment that brings together the policy side (DSA) and the field leadership side (ANMP) for open dialogue. The discussion, streamed globally, reflects a maturing industry that’s finally ready to embrace transparency, accountability, and ethical modernization.
As network marketing faces rising regulatory scrutiny, particularly from the FTC and global watchdogs, this conversation signals hope: a more compliant, credible, and collaborative future for millions of distributors and companies worldwide.
A lawyer, policy strategist, and former network marketer himself, Dave Grimaldi brings a rare blend of government experience and field empathy. His mission at the DSA is clear:
Grimaldi’s unique background allows him to speak both the language of Washington and the language of the field skills few before him have managed.
Lisa Grossmann – The Systems Architect
With over 35 years in network marketing, Lisa is known for her training frameworks, media influence, and global leadership. She bridges corporate structure with community culture, making her a natural voice for field professionals seeking reform.
Donna Johnson – The Ethical Compass
Donna, an author and ANMP’s Ethics Chair, adds a faith-driven and value-based approach to leadership. Her commitment to integrity, mentorship, and responsible success anchors this collaboration in authenticity.
Tom Chenault – The Bridge Builder
As the Legacy Leadership Show host, Chenault has long been a trusted voice advocating for relationship-driven business. His role as moderator gives this event credibility, curiosity, and continuity.
For decades, the field (ANMP) and the corporate-regulatory side (DSA) have operated in separate silos. This public collaboration signals something radically new: mutual accountability.
The ANMP represents the field leaderspeople living the day-to-day realities of prospecting, training, and building teams. The DSA, on the other hand, negotiates with policymakers, ensuring laws don’t crush entrepreneurial freedom.
Together, they can now:
Transparency isn’t a trend becoming the currency of credibility.
In his first live dialogue of this kind, Grimaldi outlined a vision of “ethical entrepreneurship at scale.”
His key objectives include:
Advocating balanced regulation that distinguishes legitimate companies from illegal pyramid schemes.
Encouraging self-regulation within the industry to pre-empt government crackdowns.
Promoting education and disclosure standards that raise the professional bar for all participants.
In his words, “The goal isn’t to protect the model to protect the people building within it.”
This mindset could reshape how policymakers and the public view network marketing over the next decade.
The ANMP leaders echoed Grimaldi’s tone, emphasizing shared responsibility over defensiveness.
Lisa Grossmann and Donna Johnson stressed that compliance and compassion aren’t oppositesthey’re partners. Their mission: to help distributors succeed ethically and sustainably.
This reflects a deeper philosophical shift in the field: success without exploitation and growth through transparency.
The conversation balanced realism with optimism, showing that collaboration is not just symbolic’s strategic.
As global regulators increase scrutiny, companies are learning that ethics is not optional’s existential.
In 2025, the most successful MLM and direct selling brands will be those that:
This shift could restore legitimacy to a business model that’s long been misunderstood.
In an industry often criticized for opacity, a voluntary global ethics charter jointly proposed by DSA and ANMP could become the gold standard.
It would include:
Such measures could rebuild trust among regulators, media, and consumers.
Academic literature supports this direction.
This alignment between scholarship and practice is rare and vital.
Enhanced policymaker relations. DSA’s open-door policy could lead to more nuanced laws.
Industry-wide compliance education standardized materials for all field reps.
Public confidence boosts investors, consumers, and the media see the industry as credible.
However, true transformation requires tackling:
Education, not enforcement alone, will decide the industry’s future.
The Legacy Leadership Show interview with Dave Grimaldi and ANMP board members will be remembered as a defining moment in direct selling history.
It signaled a new chapter where leadership meets regulation, and ethics meets ambition.
If followed by real action, this collaboration could redefine the culture of network marketing from the inside out.
Get more information
There are no reviews yet. Be the first one to write one.
