In a rapidly changing world where technology meets entrepreneurship, ByDzyne stands out as a bold innovator. Founded in 2019, this global direct selling and lifestyle brand combines e-commerce, technology, and network marketing to empower individuals to “Design Your Life.”
Unlike traditional MLMs, ByDzyne doesn’t just sell products promotes a digital lifestyle movement. From wellness supplements and wearable tech to digital training and travel platforms, the company’s vision is to bridge technology with freedom, especially in emerging economies where digital entrepreneurship is booming.
As ByDzyne expands aggressively into Southeast Asia, particularly the Philippines, its 2025 strategy marks a major milestone in the company’s mission to create an MLM model that’s modern, ethical, and education-driven.
At the heart of ByDzyne’s success is a leadership team rooted in decades of network marketing experience:
Name | Role | Background |
Chad Chong | Co-Founder & Chairman | Visionary leader, former top MLM earner, and pioneer of hybrid business models |
Nattida Chong | Co-Founder | Branding strategist and advocate for female entrepreneurship |
Terry LaCore | Strategic Partner | Founder of LaCore Enterprises; investor in global direct selling ventures |
Romy & Rose Tiongson | Global Ambassadors | Southeast Asia growth leaders, driving the Filipino affiliate network |
The founders share a unified mission empowering people to design their lives through technology, community, and opportunity. Their millennial-friendly leadership style, focus on mobile tools, and community-driven training have made ByDzyne especially appealing to Gen Z and digital nomads.
ByDzyne’s October 2025 expansion announcement into the Philippines is a turning point in its global growth strategy.
The Philippines represents a strategic hub due to its tech-savvy population, strong social selling culture, and thriving gig economy. With mobile-first strategies, ByDzyne is tapping into a massive market of aspiring entrepreneurs seeking flexible, online income opportunities.
ByDzyne has built a multi-vertical portfolio that merges traditional wellness with futuristic digital products.
Category | Products/Services |
Wellness | Detox teas, immunity boosters, supplements |
Beauty | Serums, creams, anti-aging solutions |
Tech & Wearables | Smartwatches, EMF shields, biometric sensors |
Digital Education | Forex courses, e-commerce training, BDOT Academy |
Travel | Discounted hotels, flights, vacation packages |
This diversified approach allows ByDzyne to attract a wide demographic, blending lifestyle, technology, and income potential under one brand identity.
Unlike traditional multi-level marketing structures, ByDzyne operates as a hybrid model, combining affiliate e-commerce, subscription tools, and MLM compensation.
Feature | Description |
Compensation Structure | Binary + Unilevel hybrid plan rewarding both sales and leadership |
Customer Segmentation | The “Preferred Customer” model distinguishes consumers from affiliates |
Digital Integration | Mobile-first e-commerce system with automated onboarding |
Localization | Regionalized branding and content (e.g., “ByDzyne Pilipinas Movement”) |
This model represents MLM 2.0, a strategic shift from recruitment-heavy systems to education-focused entrepreneurship, reducing the stigma often associated with traditional network marketing.
Several academic works have analyzed the evolving face of direct selling, validating ByDzyne’s model:
These studies confirm that direct selling, when ethically managed and tech-supported, can serve as a vehicle for inclusive economic growth.
ByDzyne’s 2025 PR strategy focuses on grassroots digital storytelling, powered by platforms like Facebook, Telegram, and WhatsApp. Their marketing relies on:
ByDzyne intentionally avoids traditional outlets like Forbes or Bloomberg, targeting the MLM influencer community instead, a strategic move that fosters stronger loyalty and community engagement.
Like most MLM companies, ByDzyne faces ongoing scrutiny around transparency and sustainability.
However, ByDzyne’s “Preferred Customer” model and investment in digital compliance tools show efforts to align with global MLM best practices.
Aspect | ByDzyne | Talk Fusion | Herbalife | QNet |
Founded | 2019 | 2007 | 1980 | 1998 |
Model | Hybrid MLM | Video MLM | Product MLM | E-commerce MLM |
Core Focus | Lifestyle + Tech | Video Marketing | Nutrition | Spiritual + Products |
Expansion Zone | Asia (Philippines, LatAm) | Latin America | Global | Africa + India |
Controversy Level | Moderate | High | High | High |
This comparison shows that ByDzyne is strategically positioned as a next-gen MLM, blending lifestyle branding and digital education while steering clear of heavy controversy so far.
ByDzyne’s growth trajectory looks promising, but long-term success depends on maintaining authenticity and compliance.
If managed ethically, ByDzyne could evolve into a case study in modern MLM transformation where digital innovation meets purpose-driven entrepreneurship.
Dzyne’s 2025 expansion symbolizes more than growth h it represents a shift in how the world views MLM entrepreneurship. Under the vision of Chad and Nattida Chong, the company has merged technology, education, and empowerment into a single ecosystem that resonates with the digital generation.Â
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