In October 2025, the Scandinavian wellness company Zinzino unveiled a game-changing innovation the Zinzino Gut Health Test, a blood-based diagnostic tool designed to decode your gut health without the need for stool samples.
This launch marks a revolution in personalized wellness, merging advanced metabolomics science with Zinzino’s signature philosophy: “Inspire Change in Life.”
By allowing individuals to measure gut function, immune response, and metabolic balance through a simple at-home finger prick test, Zinzino is reshaping how we understand and manage gut health in the modern era.
“This is the future of gut health testing. The gut is the center of human health.”
Colin Robertson, Chief Product Officer, Zinzino
Gut health has long been a cornerstone of overall wellness. However, traditional testing methods primarily stool analyses often fail to capture the full picture of gut performance.
Zinzino’s latest breakthrough introduces blood metabolomics as a superior alternative, offering insights not just into microbiome composition, but into the real-time metabolic activity that reflects gut and immune system interactions.
The gut is often referred to as the “second brain” of the body. It influences:
As modern lifestyles continue to challenge digestive health, Zinzino’s innovation brings actionable, data-driven solutions for sustainable wellness.
The Zinzino Gut Health Test offers a convenient, at-home experience. Using a quick finger prick, users send a small blood sample to accredited labs. Within days, they receive a personalized wellness report through Zinzinotest.com complete with insights, trends, and actionable guidance.Unlike microbiome tests that analyze stool samples to detect bacteria types, Zinzino’s test measures metabolites the chemical fingerprints of your gut’s activity. This means it provides insight into:
The digital platform delivers clear, user-friendly reports that interpret your gut health status and recommend dietary and lifestyle adjustments. Users can also track their progress over time a true hallmark of preventive and personalized wellness.
Metabolomics is the study of metabolites, the small molecules produced by our body’s metabolism. By analyzing these molecules in blood, scientists can gain deeper insight into gut activity and systemic health than through stool alone.
Zinzino’s approach aligns closely with peer-reviewed research:
This scientific backing gives Zinzino’s Gut Health Test credibility as not just a wellness tool, but a clinically relevant diagnostic innovation.
Founded in 2005 and headquartered in Gothenburg, Sweden, Zinzino has become a leader in personalized, science-based nutrition. Operating in over 100 markets, the company’s blend of diagnostics and supplementation bridges the gap between data and wellness action.
Category | Examples |
Diagnostics | Omega-3 Test, Gut Health Test |
Supplements | BalanceOil, ZinoBiotic, Xtend, Viva, LeanShake |
Personalized Plans | Individualized wellness programs via Zinzinotest.com |
Scientific Base | Partnerships with labs in Norway, Switzerland, and the USA |
At its core, Zinzino’s mission is simple yet profound:
“Inspire Change in Life.”
It’s not just about supplements it’s about education, awareness, and empowerment through measurable, science-based wellness.
Since taking over as CEO in 2015, Dag Bergheim Pettersen has redefined Zinzino’s trajectory steering it toward data-driven, ethical, and evidence-based wellness. Under his leadership, the company has grown from a promising Nordic brand into a global force for personalized health.
“Insights about our body are hard currency today. We empower people to make informed, long-term health decisions.”
Dag Bergheim Pettersen, CEO, Zinzino
Dag’s approach centers on testing before supplementing, a philosophy that has since become Zinzino’s trademark. His vision blends technology, trust, and transparency, ensuring customers receive education before recommendation.
Feature | Zinzino Advantage |
Diagnostics-First | Blood metabolomics tests before recommending products |
Personalization | Plans based on biological data, not general guidelines |
Science-Driven | Research partnerships and clinical alignment |
Ethical Direct Selling | Transparent, education-based marketing |
Global Infrastructure | Presence in 100+ countries with advanced lab collaborations |
The company’s methodology is not just innovative it’s academically sound.
Leading scientific publications validate Zinzino’s focus on metabolomics as the gold standard for assessing gut functionality.
By collaborating with laboratories in Norway, Switzerland, and the USA, Zinzino ensures clinical precision and global quality consistency across its testing services.
Zinzino’s Gut Health Test signals the dawn of a new health era where diagnostics lead and supplements follow. As more consumers demand personalized, evidence-based health strategies, Zinzino’s science-first, ethics-forward approach sets the benchmark for responsible innovation.
The company’s vision aligns with a broader movement toward preventive, measurable, and connected wellness giving individuals control over their biology through knowledge.
With its 2025 launch of the Gut Health Test, Zinzino has firmly positioned itself at the forefront of the next generation of wellness innovation. By combining the precision of metabolomics with the power of personalized nutrition, Zinzino offers a smarter, simpler, and more scientific way to take control of your health.
Guided by visionary leadership under Dag Bergheim Pettersen, the company continues to prove that wellness done right is about education, empowerment, and evidence not hype.
Zinzino’s breakthrough isn’t just a product; it’s a paradigm shift one that will redefine how we measure, understand, and enhance our well-being for decades to come.
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