In October 2025, PM-International AG, the globally acclaimed direct selling enterprise behind the FitLine® brand, took a monumental step in its international expansion journey. The company inaugurated its brand-new Asia-Pacific headquarters in Singapore, a project valued at €22 million.
This significant investment is more than just a physical establishment; it’s a symbol of PM-International’s long-term vision and commitment to strengthening its roots in the fast-growing Asian market. The launch underscores the company’s remarkable growth trajectory, with the Asia-Pacific region witnessing over 50% annual sales growth between 2015 and 2024.
The grand opening, held on October 13, 2025, was attended by over 700 distinguished guests, including top leaders, distributors, and business partners. Adding prestige to the event, Prince Hiroaki Fushimi of Japan graced the occasion as the Guest of Honour.
The ceremony was led by Founder and CEO Rolf Sorg and Charity Ambassador Vicki Sorg, symbolizing the blend of leadership, innovation, and social purpose that defines PM-International.
Addressing the audience, Rolf Sorg emphasized:
“This is a historical moment, opening a new chapter and the right base for future growth in this market.”
Spanning 1,000 square meters, the new Singapore HQ is designed to deliver superior logistical, operational, and training support for distributors and partners across Asia-Pacific. It acts as a strategic nerve center, facilitating localized marketing, faster supply chain operations, and leadership development tailored for regional markets. This expansion reinforces PM-International’s long-term infrastructure development strategy, connecting seamlessly with its European HQ in Luxembourg and upcoming American hubs. The company’s approach is not just about physical expansion; it’s about creating a global ecosystem that supports sustainable growth.
From humble beginnings in Germany in 1993, Rolf Sorg built PM-International with no external investors, just vision, passion, and persistence. Today, it stands as one of the Top 10 Global Direct Selling Companies, driven by Sorg’s unwavering belief in consistency and ethical business.
“If you stay consistent and have the right goals, you can make it.” – Rolf Sorg, 2025
Under his leadership, PM-International empowers millions of distributors with training, mentorship, and fair opportunities to grow. His “people-first” philosophy has been instrumental in shaping a trust-driven culture across all global markets.
The FitLine® product range is the cornerstone of PM-International’s success. With nutritional supplements, sports nutrition, and advanced skincare, FitLine® combines scientific innovation with wellness accessibility. FitLine® products are powered by the patented NTC® (Nutrient Transport Concept), a breakthrough technology ensuring nutrients reach cells precisely when and where they are needed. This innovation enhances absorption and performance, making FitLine® a trusted choice for athletes and health enthusiasts globally.
Every FitLine® product undergoes rigorous testing via ELAB Analytics GmbH, ensuring pharmaceutical-grade quality and QR code-based transparency for consumers. This open-access testing model builds consumer confidence and reflects PM-International’s commitment to integrity.
The new Singapore HQ solidifies Asia’s role as a cornerstone in PM-International’s growth. With earlier expansions in Malaysia (2015) and Singapore, this move represents a long-term commitment to regional empowerment. Beyond Asia, PM-International is investing $50 million in multi-phase development across the Americas, while its Luxembourg HQ continues to serve as a hub for European operations, showcasing a truly global footprint.
PM-International has redefined direct selling by removing forced purchase structures, simplifying distributor systems, and promoting authentic product advocacy. This transparent, ethical model fosters genuine relationships and sustainable growth. Eco-friendly packaging, reduced plastic use, and clean production methods demonstrate PM’s commitment to sustainability. These initiatives reflect a corporate culture that cares for both people and the planet.
Led by Vicki Sorg, PM We Care supports children’s health programs, education, and community development projects worldwide. PM-International collaborates with World Vision and other humanitarian partners, emphasizing long-term impact and transparency in every initiative.
PM-International’s innovative approach has earned numerous awards in product excellence, leadership, and corporate responsibility. With 28% growth in early 2025 alone, it continues to set new benchmarks in the wellness industry.
Strength | Description |
Infrastructure | Multi-continent HQs and distribution hubs |
Leadership | Visionary, purpose-driven CEO Rolf Sorg |
Science-Driven | NTC® Technology ensures superior nutrient absorption |
Social Impact | Global charitable and sustainability projects |
Transparency | QR-traceable products & independent testing |
Ethical Growth | People-first, integrity-based business model |
The launch of PM-International’s Asia-Pacific HQ in Singapore marks more than just an expansion; it symbolizes a global commitment to health, empowerment, and sustainability. Guided by Rolf and Vicki Sorg’s vision, the company continues to bridge innovation with purpose, setting new standards for ethical leadership and global wellness excellence.
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