In an era where sustainability drives consumer choices, Greenway Global stands out as a pioneer in eco-lifestyle and direct selling innovation. Founded in 2017 in Novosibirsk, Russia, the company has expanded into over 50 countries across Europe, Asia, and Latin America, delivering a clear message: eco-friendly living is not a trend, it’s a lifestyle.
Greenway’s philosophy blends environmental care, health-conscious living, and entrepreneurship, empowering individuals to grow personally and financially while promoting ecological well-being.
What began as a small vision in Siberia has evolved into a global movement, led by a passionate leadership team determined to build a greener world through ethical, people-powered business. Today, Greenway is one of the fastest-growing eco-MLM brands in the world.
Founded in 2017, Greenway Global was born out of the desire to merge green technology with accessible entrepreneurship. It operates under the motto: “Live clean, think clean, grow clean.”Greenway’s mission is to improve the quality of life by promoting environmentally safe products and creating income opportunities for individuals globally. Its triple impact approach, planet, people, profit, drives every initiative.
Behind Greenway’s rapid growth stands a strong leadership foundation:
Known for his dynamic leadership, Leonid Morgunov envisions Greenway as a global green community. His focus on sustainable product design and ethical business has shaped the company’s international identity. While Inna Zabrodina spearheads operations and strategy, Dany Laroque leads European market penetration, particularly in France, Italy, and Germany, ensuring Greenway’s message resonates across diverse cultures. As CEO, Svetlana Semenova oversees product innovation, market expansion, and leadership training, playing a crucial role in the company’s scalability and modernization.
Greenway operates as a multi-level marketing (MLM) platform, empowering independent partners to build businesses around eco-friendly products. Members earn through direct sales, team commissions, and rank-based rewards. From webinars to international forums, partners receive professional development through Greenway’s Presidential Council and mentorship systems, ensuring long-term retention and motivation. Greenway’s products are known for being toxin-free, biodegradable, and effective, helping consumers transition to a more sustainable lifestyle without compromising performance.
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Biotrim products redefine home hygiene through eco-safe cleaning solutions that minimize chemical waste while maximizing cleanliness. Launched at the Croatia Forum 2025, Cactus Cosmetics introduces 18 natural skincare products derived from organic ingredients, emphasizing beauty in harmony with nature. Fine Code supplements focus on antioxidant-based wellness, naturally supporting longevity and vitality. Beyond cleaning and beauty, Greenway also offers eco-conscious accessories, promoting a holistic lifestyle rooted in sustainability.
Greenway operates across Europe, Asia, and Latin America, including markets like Russia, Germany, Italy, Mexico, and Colombia. This expansive presence demonstrates the brand’s global adaptability. Latin America has become Greenway’s fastest-growing region, with thousands of partners joining the movement from Mexico and Colombia between 2023 and 2025. Major events like PRO Forum 2024 (Moscow) and the Croatia Forum 2025 celebrate achievements, launch new products, and foster international collaboration.
At the Croatia Forum, Greenway unveiled its latest innovations, including Biotrim EcoLOCation, Cactus Cosmetics, and Fine Code, symbolizing its commitment to product diversity and sustainability. Co-founder Dany Laroque’s quote, “All nations under one flag,” encapsulates Greenway’s global spirit: unity through purpose, diversity through people.
Year | Estimated Revenue | Highlights |
2020 | $100M+ | Expansion in Eastern Europe |
2022 | $300M+ | Growth across Europe and Asia |
2024 | $400M+ | LATAM breakthrough markets |
2025 | N/A | Continued international expansion |
Unlike traditional MLMs, Greenway’s foundation lies in ecological integrity and corporate transparency, ensuring trust across its distributor network. Greenway’s unique blend of eco-consciousness and personal empowerment fosters a loyal community of distributors who view their work as both profitable and purposeful.
As the eco-MLM space grows, Greenway must continue to uphold ethical standards and EU compliance to maintain trust and leadership. With strong leadership and expanding markets, Greenway is well-positioned to become a global benchmark for eco-lifestyle entrepreneurship by 2030.
Industry comparisons suggest Greenway mirrors best practices from top-tier MLMs like Amway and Oriflame, but differentiates itself through eco-innovation and sustainable branding. Research shows that younger entrepreneurs are increasingly drawn to impact-driven business models, positioning Greenway perfectly for the new generation.
Greenway Global isn’t just another MLM company; it’s a global movement for conscious living.
By combining eco-friendly innovation, ethical entrepreneurship, and community leadership, it empowers people to build meaningful businesses while protecting the planet.
From Novosibirsk to Mexico City, Greenway’s message echoes loud and clear: “Change your life and change the world.”
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