Network marketing has often been criticized for focusing too much on products, compensation plans, and regional sales tactics. But Maria Inserra and Piero Sbrizzi, two Italian leaders in the industry, are rewriting the rules. With Greenway Global, they’re proving that the foundation of success isn’t money or markets, it’s ethics, integrity, trust, and environmental consciousness.
Their vision is clear: a borderless community where shared values unite people across cultures. Today, they’ve built a network of 20,000+ partners in over 20 countries, and they’re just getting started.
Maria and Piero didn’t just stumble into leadership. With years of experience in direct selling and network marketing, they saw firsthand the pitfalls of short-term, profit-driven approaches. Their answer was simple yet profound: focus on people, not just products.
When they discovered Greenway Global, they immediately resonated with its eco-conscious mission. Founded in 2017, the company had already begun reshaping the industry with sustainable living products and a global vision for environmental change.
Launched around 2017, Greenway Global is a direct selling company dedicated to eco-friendly, sustainable living solutions. Its mission: create a healthier world while empowering individuals to build businesses rooted in trust and responsibility.
In just eight years, Greenway achieved what many companies take decades to reach:
From home care and personal care to health and beauty, every Greenway product is designed with sustainability in mind. The company emphasizes science-backed research to ensure quality, effectiveness, and eco-friendliness.
Instead of tailoring their approach to local cultures, Maria and Piero believe in universal values that resonate everywhere: respect, trust, integrity, and responsibility.
Their model has worked globally from Europe to Latin America, the U.S., and Asia. By focusing on what unites people rather than what divides them, they’ve built one of the fastest-growing Greenway Global teams.
As Piero notes: “It’s the values that drive it… this is where a community, a culture, and ultimately, an economy are born.”
They firmly believe that trust is the cornerstone of sustainable growth. Without it, even the most innovative strategy will fail.
Maria and Piero don’t chase wealth, they chase impact. Their mission is to help people succeed, protect the planet, and foster authentic relationships.
Maria sums it up beautifully: “Respect, trust, integrity, vision, responsibility these values don’t belong to a culture, but to every individual.”
Every Greenway product is created with long-term sustainability in mind. From natural cleaning solutions to biodegradable materials, the goal is to reduce environmental harm.
Greenway also invests in flora and fauna protection, donating resources monthly to environmental causes.
Rather than chasing quick wins, the company invests in scientific research to ensure its products remain effective, safe, and sustainable for decades.
This CSR-driven approach helps members feel like part of a movement, not just a business.
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