People who have faced challenges and started over often inspire others to follow their own business dreams. One of these people is Javier Ortiz. He used to be an officer in the Colombian Air Force, but now he runs his own businesses in real estate, hospitality, and entertainment. Ortiz is not only a smart businessman, but he is also a good citizen because he employs more than 120 families in his businesses.
Recently, Ortiz said he would join The Code + XTERA, a marketing and mentorship platform that helps people grow as leaders and individuals. His journey shows good values like discipline and mentoring, but there are still questions about the platform’s openness and ownership.
Ortiz began his career as an officer in the Colombian Air Force. There, he learned how to be disciplined, organised, and a good leader, which helped him later become an entrepreneur. He learned how to be tough and organised in the military, which helped him a lot in civilian life.
After leaving the Air Force, Ortiz turned his attention to business. He invested in and built companies in:
His way of doing things focuses on leadership, discipline, and mentorship. This makes him not only a businessman but also a community builder.
According to its website (thecode.marketing) and mentions on the industry site BusinessForHome.org, The Code positions itself as a personal development and mentorship platform. Its mission is to cultivate leadership, mentorship, and global collaboration, primarily through:
The Code is positioning itself as a platform to expand personal growth and mentorship across Latin America, with Ortiz serving as both a mentor and a learner. His participation adds credibility for audiences in Colombia and beyond, given his entrepreneurial track record.
While the story of Ortiz joining The Code sounds promising, research raises a few red flags:
In his public statements, Ortiz highlighted that discipline, leadership, and mentorship align perfectly with The Code’s mission. He views the platform as a place to:
People who are thinking about joining or investing in The Code should do so with both interest and caution, based on what they know.
Advice: If you’re thinking about joining or investing in The Code, do your research, ask for legal documents, and make sure the platform’s business model is sound before you put any money down.
Javier Ortiz went from being a military officer to an entrepreneur. This shows that he is disciplined, resilient, and dedicated to helping his community grow. His choice to join The Code + XTERA shows that he believes in structured mentorship and working together as a leader.
But the fact that companies don’t have to be open about The Code raises some important questions. The message is clear for people who want to start their own business or invest: be inspired by Ortiz’s leadership values, but do your research before using the platform.
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