The Denver real estate market has just witnessed a game-changing move. The Impact Group, a powerhouse team ranked at the top of the Denver Metro Association of Realtors for two consecutive years, has officially joined eXp Realty, a global cloud-based brokerage. With $305 million in sales volume across 429 transactions in 2024, this transition is more than just a brokerage switch — it signals a deeper trend within the real estate industry toward tech-driven, collaborative, and agent-owned platforms.
Founded by Jon Cole and co-owned by Tabitha Bartel, The Impact Group has consistently been one of the most dominant teams in Colorado. Their rise to success is backed by:
This track record has made them an attractive partner for any brokerage — but their choice to join eXp Realty is rooted in vision, not necessity.
Jon Cole, in explaining the move, emphasized:
“It wasn’t about leaving something broken, it was about being curious… the market was shifting.”
This highlights that their decision was not about dissatisfaction but about future-proofing their business model.
Key reasons for their move include:
Ownership & Incentives: Revenue share opportunities and stock equity that traditional brokerages often lack.
Compared to conventional physical brokerages, eXp Realty functions as an agent-focused, cloud-based platform. Since its founding in 2009, it has expanded rapidly, ranking among the brokerages with the fastest growth rates worldwide.
Feature | Traditional Brokerages | eXp Realty |
Revenue Share | Limited or None | Yes |
Equity Participation | No | Yes (Stock Options) |
Training & Networking | Local/Regional | Global & Virtual |
Overhead Costs | High (offices, staff) | Low (cloud-based) |
Innovation Speed | Slower | Agile, fast |
High-achieving teams like The Impact Group, who desire both independence and growth potential, are drawn to this low-cost, high-scale model.
The Impact Group’s move is likely to reshape Denver’s brokerage landscape in several ways:
As Tabitha Bartel put it:
“That level of collaboration is game-changing… it forces us to innovate.”
This change is indicative of a larger trend in American real estate, where top-producing teams are departing legacy companies in pursuit of greater independence and control.
Team | Market | Sales Volume | Reason for Move |
The Agency North | Minnesota | $150M | Cloud system + stock equity |
Titan Team | Arizona | $220M | Left KW due to tech limitations |
Tribe Realty | Florida | $125M | Expansion & rev-share opportunities |
eXp Realty, a subsidiary of eXp World Holdings (NASDAQ: EXPI), has grown into a global real estate powerhouse.
CEO Leo Pareja welcomed the Denver team, stating:
“We’re thrilled to welcome The Impact Group to eXp Realty… an incredible addition to our community of top producers.”
This move adds momentum to eXp’s strategy of recruiting elite teams rather than focusing on office expansion.
The Impact Group’s transition to eXp Realty is a significant turning point for the real estate sector as a whole as well as for Denver. Their choice highlights how the industry is changing due to a move toward ownership-driven brokerage models, innovation, and teamwork.
This might have a knock-on effect in Denver, inspiring more teams to adopt scalable, cloud-first solutions. For eXp Realty, it’s another strategic win in its quest to become the most agent-centric brokerage in the world.
As the market evolves, one thing is clear: teams like The Impact Group are leading the way in redefining what it means to thrive in modern real estate.
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