On August 6, 2025, Mary Kay partnered with The DEC Network and SMU’s Cox School of Business to host the Women of Innovation Summit. The event was part of DFW Startup Week 2025, the nation’s second-largest startup celebration, attracting nearly 10,000 entrepreneurs, investors, and leaders.
Presented by Mary Kay, the Women of Innovation Summit offered women vital pathways to economic success. With 47 basecamp sessions, 4 summits, 21 community events, and over 300 speakers, the summit provided networking, learning, and funding opportunities for female entrepreneurs.
The event concluded with a Women’s Marketplace, where local entrepreneurs showcased their businesses. Mary Kay also highlighted its latest beauty-tech innovation—the AI Foundation Finder, the first tool of its kind in the direct selling industry.
“For more than 60 years, Mary Kay has been empowering women to control their futures through entrepreneurship,” said Virginie Naigeon-Malek, Corporate Communications and CSR at Mary Kay.
She emphasized that independent beauty consultants gain innovative digital tools, world-class education, and mentorship that help them thrive. The Women of Innovation Summit reflected this mission by fostering connection, growth, and opportunity.
Bill Chinn, CEO of The DEC Network, shared:
“We’re proud to partner with Mary Kay to amplify women’s entrepreneurial journeys. Empowering women fuels innovation, strengthens communities, and drives long-term economic growth.”
Women-owned businesses already contribute billions to the U.S. economy, underscoring the importance of equitable access to resources and mentorship.
Founded in 1963 by Mary Kay Ash, the company began with a mission to enrich women’s lives. Today, it operates in over 35 countries with millions of independent beauty consultants worldwide.
Mary Kay invests heavily in beauty science, creating skincare, cosmetics, nutrition, and fragrances while also leading sustainability initiatives, supporting cancer patients and survivors of domestic abuse, and inspiring youth to dream big.
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