Zinzino Bodē Pro marks a powerful new chapter in direct sales and health innovation. Zinzino (Zinzino AB) has acquired the distributor database, customer register, inventory, and IP rights of Bodē Pro through an asset acquisition. This strategic move strengthens Zinzino’s position as a global wellness leader.
Zinzino’s focus has always been on advancing health and well-being worldwide with biotechnology and direct sales. The Bodē Pro acquisition aligns perfectly with these goals, adding innovative health and wellness products to the Zinzino portfolio.
Bodē Pro is a respected name in the health sector, with its strongest operations in North America and Japan. With an annual turnover of about USD 7 million, 55% of its revenue already comes from Japan — one of the most attractive markets in direct sales. By joining forces with Zinzino, both companies can accelerate growth across these key regions.
According to the purchase agreement, Zinzino will pay a fixed price of USD 2 million, with half settled in newly issued Zinzino shares. A deferred purchase price of USD 0.4 million and additional performance-based payments may reach up to USD 3.6 million, all in newly issued shares. The cash portion will be paid from Zinzino’s reserves.
This acquisition follows Zinzino’s expansion strategy, which has included VMA Life (2020), Enhanzz (2022), Xelliss and ACN (2024), and recent acquisitions of Zurvita, Valentus, and Ecosystem in 2025. With Zinzino Bodē Pro, the company strengthens its distribution power and expands into new markets with a broader product base.
Dag Bergheim Pettersen, CEO of Zinzino, emphasized the vision behind this partnership:
“Individualized advice and tailored solutions are the future. Together with BK Boreyko, CEO and founder of Bodē Pro, we have the experience to drive the modern, personalized shopping experience through direct sales.”
BK Boreyko also shared his excitement:
“Every great leader’s responsibility is to place their team in the best environment for growth and success. In today’s marketplace, there’s not a better opportunity than Zinzino.”
With Zinzino Bodē Pro, the company not only gains innovative products but also accelerates its expansion in Japan and North America. By leveraging its strong technical platform, test-based nutrition, and visionary leadership, Zinzino continues to push forward as a global leader in health and wellness.
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